Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. New Facebook Search- Benefits for Marketers - Modern B2B Marketing , August 11, 2009. What IS and ISN’T Lead Nurturing - B2B Lead Generation Blog , August 26, 2009. Need Content? Lead Nurturing (42).

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Time to Replace your Online News Room with Facebook! The following are the top items based on social signals.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. How to use social media for lead generation - B2B Lead Generation Blog , December 30, 2008. B2B Lead Generation Blog , December 16, 2008.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Malcolm Friedberg , Principal, Left Brain Marketing. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40