Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
Parse.ly
OCTOBER 18, 2023
network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.
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