The Point

DECEMBER 13, 2019

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories. – Ashley Kennedy, Digital Media Director.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

MARCH 7, 2019

DGR) What other channels/tools are companies using to augment their email marketing strategies? HS) As a demand generation agency , we’ve designed and produced more direct mail in the last two years than in the previous five. These have particular application in lead nurturing and customer marketing. Direct mail? Chat bots?). (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Including the recipient’s company name in subject lines increases response.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. expand company’s leads database and community of followers.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

SEPTEMBER 23, 2016

You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. But they didn’t. And that’s a good thing.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

The Point

AUGUST 6, 2012

Social media used to mean launching a blog, or designing a corporate Facebook page. Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Integrating social at every step of the demand generation cycle: that was clearly the lesson of the day.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100