5 Ways You Can Merchandise the “Masthead Value” of Publicity
Marketing Craftmanship
FEBRUARY 16, 2013
Extreme examples of this error include companies that issue a press release, or generate Twitter and Facebook postings to announce, for example, that their CEO has been profiled in Inc. The fruits of their labors will be self-evident in tangible business metrics, ranging from lead generation to high search engine page rankings.
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