Facebook, Generation, Lead and Tools

Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.

Social Media

Social Media Social Marketing B2B Marketing Personalization

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR.

Social Media

Social Media ROI Lead Ranking RSS

B2B Marketing Zone

Chris Koch

Three steps for B2B marketers to build a personal social media presence

Why the volume and quality of interactions with customers has to pass for social media ROI

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