The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. Click To Tweet.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

The Point

APRIL 26, 2018

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix? But is that real? HS) How do you define Intent Data to a layman? (CC)

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

OCTOBER 21, 2009

Some of the key takeaways from the report: * sharing links in emails generate clicks for an average of 6.8 Facebook dominates amongst social networks, but again, this could be due to the report’s B2C bias. Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Test their location in the email.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. expand company’s leads database and community of followers.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

FEBRUARY 4, 2013

This bias leads to an inevitable over-inflation of the mean results. (It The data contained in the report were extracted by analyzing more than 62 million Website visits, 215 million page views, and 350,000 leads from more than 600 Optify customers. Optify’s customers are primarily small- to mid-size companies.).

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Presenting any opportunity to do otherwise is a distraction from the primary call to action, and almost guaranteed to lower response.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. And though there’s merit in a more proactive, targeted approach to demand generation, especially in light of the technologies (e.g. You millennials won’t remember this.) You rented a list and pushed your message to that list. Be proactive!

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. Share this blog!

RSS 100

RSS Paper Case Study Case Studies 100

The Point

AUGUST 18, 2011

As demand generation marketers, no matter how skillfully we construct a clear, unambiguous, unfettered path to our precious content, some prospects will still go out of their way to avoid having to register for it. The registration won’t tally as a lead from the campaign, but it’s a lead nonetheless.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. Demand generation? We’ve built a game for a leading hotel chain to communicate new upgrades at the hotel’s properties to travel agents, along with a call to action to enter a sweepstakes. The phenomenon doesn’t appear to be slowing down.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

SEPTEMBER 23, 2016

billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. But what’s the best way to get the most from your Facebook advertising investment?”. In fact, BounceX doesn’t even try to convince me that Facebook advertising is difficult, or complex, or tough to manage without their advice.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100