Facebook Generation Lead Lead Generation 
Sales Engine
FEBRUARY 2, 2016
Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” And you B2B people out there are telling me that your audience isn’t on Facebook?” But it’s more than that.
Sales Engine
OCTOBER 9, 2015
When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. That’s what we mean by lead conversion, and it only happens with good meaningful content that is gated such as a white paper, infographic or webinar registration.
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