Everything Technology Marketing
FEBRUARY 19, 2011
The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.
Everything Technology Marketing
JULY 6, 2013
Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.
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Everything Technology Marketing
JUNE 27, 2013
Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Marketing automation is on the rise.
Everything Technology Marketing
MAY 24, 2010
What we need in this new environment are ongoing, parallel conversations with target audiences that lead to engagements with qualified prospects which in turn lead to value exchanges between both parties. Do you set it free and make it easily shareable via Email, Twitter, Facebook?
Everything Technology Marketing
AUGUST 26, 2012
Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness 3. from last year 4.
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