Digital B2B Marketing

JUNE 4, 2013

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

MAY 1, 2012

Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Making marketing contacts channel agnostic. The first three elements represent inbound marketing with the addition of PR. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Being discovered (search and PR).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Being discovered (search and PR) Being recommended (social media) Being worth discovering and sharing (content) Making marketing contacts channel agnostic The first three elements represent inbound marketing with the addition of PR.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100