by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. You continue down the right path–spending time on social, creating even more content, and following all of the inbound marketing best practices. But, as the year comes to a close, your inbound growth has slowed. However, while early results are strong, the leads can dwindle to a trickle. MORE >>

by Kieran Flanagan In our post Go Local: Six Ways to get International Marketing Right, we ran through 6 key areas that your business needed to get right when expanding into new regional markets. In this follow up post we are going to look at how you can go local with your inbound marketing efforts. When you create the right inbound marketing machine  for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling. "Lead Generation" in Google.co.uk. MORE >>

by Jon Miller Are you using the right metrics to measure and demonstrate  the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  What kinds of content drive the most leads? MORE >>

recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. What sites, tactics and strategies are B2B marketers including in their social media outreach? To do their social media outreach B2B marketers include professional networking sites like LinkedIn which have proven to be an effective way to generate business leads. Humanize B2B companies. MORE >>

But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? In our new eGuide: Zoober - The Inbound Marketing Methodology to Outflank Your Competition , we outline the five step process you need to take make inbound marketing work in your business: What’s involved with effectively building long-term connections with your customers. The essential aspects for growing leads and revenue by generating and maintaining a committed customer-base. Marketing is changing - and changing fast. MORE >>