Facebook content strategy is a time bomb for inbound marketing
grow - Practical Marketing Solutions
JUNE 29, 2015
Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads.
Should your content generate leads or relationships?
grow - Practical Marketing Solutions
JUNE 12, 2016
His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” Clearly the Hubspot model is built on leads.
6 Best Tactics for B2B Lead Generation
Digital B2B Marketing
JUNE 4, 2013
You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.
Why Your Company Should Hire an Inbound Marketing Agency
DECEMBER 10, 2015
As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Empowered digital consumers no longer need to rely on outbound marketing to be told about new products and services.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. And it would lead to GE’s. years prior.
How to Measure Success in Inbound Marketing
The Forward Observer
JULY 2, 2014
Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Or maybe you’re the marketing person. Email Marketing.
10 Ways to Kickstart Your Inbound Marketing Program
Digital B2B Marketing
MAY 1, 2012
Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge. You want to change, but investing in inbound ahead of significant results throws a wrench in your budgeting and planning.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Facebook.
4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
The Forward Observer
OCTOBER 21, 2014
Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. According to the manufacturer, police officers once used WD-40 to remove a naked burglar trapped in an air conditioning vent. So what does WD-40 have to do with inbound marketing? Social media can help generate leads.
Inbound Marketing Vs Outbound: When Did the World Become Black and White?
JULY 7, 2015
I’m often asked, “Should I use an inbound or an outbound strategy?” ” The BigBlog Advocate will tell you to go Inbound. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky. Most marketing departments have figured out that their content needs to be “buyer oriented.”
Does Facebook Work for B2B Lead Generation? Hell Yes!
Modern B2B Marketing
NOVEMBER 27, 2012
by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. B2B marketers like to have fun too.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
3 Demand Generation Dangers in a B2B Blog Redesign
B2B Lead Blog
AUGUST 1, 2012
A big part of lead gen is content, and the simplest content machine on the web is a blog. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Demand Generation Checklist for Safe Blog Redesigns. She is a Proud Marketing Nerd™.
3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)
MARCH 4, 2014
Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. Here are three ways inbound marketing might actually be hurting your business, and how to fix each problem. Inbound Marketing Problem #1: Too Many Leads. They’ve got tons of leads in the pipeline, but very few making it past the initial lead stage.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student.
The Rules of Inbound Marketing Rewritten for Outbound Marketers
Sales Prospecting Perspectives
OCTOBER 30, 2013
Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Who would ever buy a list of leads when they could just wait for their customers to come to them? Rules of Inbound Marketing Rewritten for Outbound Marketers : 1.
39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
FEBRUARY 4, 2013
In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. 1) Adhere Creative. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Marketing is Not a Department.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. AdReady.
5 Reasons Why Your Inbound Marketing Isn’t Working
Modern B2B Marketing
MARCH 22, 2013
by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. But, as the year comes to a close, your inbound growth has slowed. B2B Marketing Inbound Marketing
5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
SEPTEMBER 30, 2013
I once went to a marketing conference. I don''t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. But you know how this whole inbound marketing thing works -- you share your secrets with your audience.
How to Use a Lead Generation Item on Facebook
MAY 14, 2015
Wondering how to get more leads for your business? Think Social Media, think Facebook. Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! Every business should have a Facebook page. years ago every business had to have a website to appear professional. […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Email Marketing
The Essential Ebook Creation Methodology for New Inbound Marketers
MAY 19, 2014
When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach. How to Generate Leads From Pinterest. Cut those.
38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
FEBRUARY 4, 2013
In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. 1) Adhere Creative. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Marketing is Not a Department.
How Inbound Marketing Can Fuel Native Advertising
FEBRUARY 18, 2013
Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? What Is Native Advertising?
The 4 L's of a Successful Lead Generation Strategy
FEBRUARY 3, 2015
Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Compelling content plays a huge role in generating leads.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Niche searchers can equal pre-qualified leads. First Things First: A Recap. Thankfully, no. BUT ….
6 Types of Facebook Posts That'll Help You Generate Leads
AUGUST 7, 2013
This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013.
5 Ways to Get Local with your Inbound Marketing
Modern B2B Marketing
JULY 30, 2012
by Kieran Flanagan In our post Go Local: Six Ways to get International Marketing Right, we ran through 6 key areas that your business needed to get right when expanding into new regional markets. In this follow up post we are going to look at how you can go local with your inbound marketing efforts. "Lead Generation" in Google.co.uk. domains.
25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
AUGUST 2, 2013
We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. But what you may not know is that Coco Chanel, Bruce Springsteen, Joan Didion, and Michael Jackson all have indispensable advice to inform your inbound marketing strategies and tactics. So inbound marketers need to make data a competitive advantage.
The Inbound Marketer's Complete Guide to Newsjacking
MAY 23, 2012
If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Newsjacking requires marketers to, in the immortal words of Nike, just do it. Breaking news, you guys!
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. Pretty cool for just one test.
5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Modern B2B Marketing
MARCH 1, 2012
by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, content downloads, reach (e.g.
A Marketer’s Guide to Advertising on Facebook and Instagram with Video
APRIL 11, 2016
Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising. Autoplay. Content Tone. Targeting.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. This will let marketers provide the most relevant content, when and where a user needs it.
9 B2B Marketing (and Life) Lessons from #Inbound15
SEPTEMBER 14, 2015
What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. Market unto others are you would have them market unto you.
How to turn a good white paper into a great lead generation piece
SEPTEMBER 20, 2011
B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Lead generation - How to Find New Customers ( Marketo ). handful of leads trickle in and you get some decent leads.
10 Bizarre Inbound Marketing Strategies that Actually Work
JANUARY 13, 2014
There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old , and the concept of using professional blog posts, social media and other newfangled marketing ideas to gain traction online is newer still. You should almost never dismiss a marketing idea unless you’ve tested it on your own. Content Marketing Be Wacky.
Announcing the Next Generation of HubSpot's Inbound Marketing Platform
AUGUST 21, 2013
About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. third of marketers said they redesigned because it was time for a change. But ultimately what we found was that the decision to redesign is often driven by internal marketing needs. So there’s a disconnect there, between what marketers offer and what people really need.
Social Media is Going Corporate [Infographic]
JULY 3, 2012
58% use it for lead generation. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts. Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter
How to Get Hired as an Inbound Marketer
AUGUST 13, 2012
But if you're looking for a job in marketing -- specifically inbound marketing -- there's some light at the end of the tunnel. According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." Basically, the job market is hot for your skills, and people want to hire you. Nailed it.
How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
APRIL 17, 2013
Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains.
The Anatomy of a Successful Facebook Post
MARCH 25, 2015
When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. 1) Has a Clear Goal. The key to a successful Facebook post is to start with a clear objective.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.