SnapApp

FEBRUARY 22, 2012

As a marketer, maybe you are looking to increase your social media connections by getting more Facebook Likes, Twitter Followers or Google +1s. Get Google +1s. Increase Viral and Social Sharing Traffic. Generate Leads, Signups and Registrations. Publish Your App to Facebook. Get Twitter Followers.

Template 48

Template Custom Publishing Viral Marketing Mobile Marketing 48

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ? High Clickability of Shared Content.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. The online publishing world revolves around traffic numbers. Traffic Source.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

SEPTEMBER 8, 2016

Copywriter Aaron Orendorff uses PDFs to create lead magnets around some of his most popular content: “Right now, I’m reverse engineering a PDF on my highest ranking Google content,” he said. Then, I’ll also create Facebook ads driving traffic to it. it will be interesting to see what the future holds for this content format.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

SnapApp

MARCH 21, 2018

In this example-packed post, we’ll look at how you can tighten up your full funnel marketing strategy to generate awareness, nurture leads, and create loyal customers with both paid and inbound methods. . This is closer to the definition of demand generation. Generally, here’s what the marketing funnel looks like: .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . Those days are long gone, and now the first page of Google is wildly competitive.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

NOVEMBER 2, 2017

However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . So, how do you build targeted personas for your lead generation campaigns? .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

AUGUST 1, 2017

So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation is such a broad topic. What is demand generation? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? What if you're a business investing a lot in top funnel social media and display ads designed to drive brand awareness and direct traffic to your site? Does all the credit go to search traffic? Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Does the content you’re retargeting Facebook users with work well on mobile as well as desktop? ( Source ). . Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

APRIL 5, 2016

72% of buyers turn to Google once they have recognized their pain point, but the path from there is unknown. Be sure to track URL traffic by tagging your shared links with specific IDs so you know where each visitor is coming from. If lead generation is one of those goals (of course it is!), Keywords and Referrals .

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

APRIL 5, 2016

72% of buyers turn to Google once they have recognized their pain point, but the path from there is unknown. Be sure to track URL traffic by tagging your shared links with specific IDs so you know where each visitor is coming from. If lead generation is one of those goals (of course it is!), Keywords and Referrals.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

DECEMBER 5, 2016

Long-form blog posts generate 9x more leads than short-form blog posts. 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Social Media Examiner.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

MARCH 16, 2017

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . Example : Uberflip.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

MARCH 29, 2016

For example, Buffer recently conducted a study on their own blog traffic. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. . As a marketer and consumer, you have more access to information than any generation before you. .

Storytelling 54

Storytelling Eye-Tracking Correlation Case Studies 54

SnapApp

MARCH 30, 2016

For example, Buffer recently conducted a study on their own blog traffic. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. As a marketer and consumer, you have more access to information than any generation before you.

Storytelling 48

Storytelling Eye-Tracking Correlation Case Studies 48

SnapApp

JANUARY 30, 2018

The can generate leads. In this post, I’m going to explain how you can ramp up your infographic marketing strategy to get more traffic, shares, backlinks, engagement. Driving traffic that doesn't align with your overarching business objectives won't benefit the bottom line, it’ll just pump up your vanity metrics. . .

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125