Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. The trick to making this work is efficiency. ranking the selected articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 20, 2011

The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. This overcomes the fact that social media traffic often can’t be tied to a referring Web site. It can currently post to Facebook, Twitter and Linked In.

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

DECEMBER 19, 2016

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. Maybe the street traffic is replaced by herds of brightly colored unicorns. What would that imply?

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120