Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Clearly outline the desired visitor actions to shape your campaign process.

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

OCTOBER 15, 2020

While you can market on TV, on the radio, in the local paper or other ways to reach your local audience, online marketing has taken off in recent years. There are several different kinds of online marketing, and these methods are often more cost-efficient and effective than the traditional ways to market a business.

Google 52

Google Business Ideal Customer Profiles Profiling 52

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Add Facebook Purchase Pixel Event Code. Elite Marketing Pro.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places.

Traffic 100

Traffic Blogger RSS Opinions 100

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Was there a “quick win” that might not involve more significant time or investment? Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. Optimizing For Mobile.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. This fast, free, and effective form of marketing gives you a broad range of contacts.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Circle Studio

APRIL 26, 2018

Platforms like Facebook , LinkedIn, Twitter, Instagram and Pinterest offer analytics that can significantly help companies learn more about their followers and engagement. Likes, comments and shares are common across platforms like Facebook, LinkedIn and Instagram, but each platform puts their unique spin on things. Engagement.

Social Media 103

Social Media Social Marketing Marketing Analytics Tools Media 103

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

The Marketing Blender

APRIL 5, 2022

Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2015

If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). We decided to begin by optimizing their website and implementing a blog and social media marketing. Traffic on the website started creeeping up slowly.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Google Trends. Price: starts at $99.95

Budget Programs 82

Budget Programs Research Software CMO 82

Stevens & Tate

JULY 27, 2020

While such marketing can still be very useful, it’s not always a cost-effective option for smaller businesses. It’s one of the reasons why most businesses have set up websites and social media pages (such as on Facebook). What Is Inbound Marketing? This is a form of inbound marketing. Set Up A Blog.

Inbound Marketing 76

Inbound Marketing Marketing Strategy Marketing & Strategy Business 76

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. Analyze Your Audience. Is there a CTA?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hinge Marketing

AUGUST 21, 2014

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Lead Generation Online Marketing'

Lead Generation 48

Lead Generation Generation Leads Lead 48

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group. Over the next few years mobile traffic will continue to rise significantly.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

OCTOBER 20, 2015

This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Optinmonster

DECEMBER 21, 2020

Boost Traffic to Your Physical Location : In many cases, owners of brick and mortar stores have 2 businesses: their physical location and their online shop. Geotargeting allows store owners to get more traffic into their physical shop without taking away from their online presence. Want to see it in action for yourself?

User-Generated Content 91

User-Generated Content Click Rate Promotion Traffic 91

KoMarketing Associates

AUGUST 7, 2018

We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. Test traffic streams instead of creative. Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. All of the above?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. With this type of evaluation, you will have a better understanding of what’s required to rank based on what Google has already determined as most relevant to the query. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Optinmonster

DECEMBER 4, 2019

By 2022, video consumption will take up 82% of internet traffic. All smart marketers know that using videos is one of the best digital marketing best practices. In 2019, 87% of marketers are using videos in their digital marketing plan, and it’s working for them. Which keywords have the highest traffic?

Paid Content 88

Paid Content Practices Top of Funnel Best Practices 88