Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” How many of those with their hands up, and be honest, said just 5 years ago that you would never get on Facebook?”

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Sales Engine

MARCH 28, 2016

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. All of our leads are either referrals, or generated through our content marketing outreach.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

NOVEMBER 12, 2015

Companies still need to sell to generate more revenue, right? Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. That means deleting email pitches. The Internet is crushing a sales rep’s ability to get in front of prospects. So what is a sales rep to do?

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. Or even better, if you've read this post and want to talk to us about how to restructure your marketing and sales to ACTUALLY generate leads, you can do that here !

Demand 120

Demand B2B Marketing B2B Trade Show 120

Sales Engine

FEBRUARY 8, 2016

It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

It helps generate a steady stream of material, and puts a major dent in the time and effort required to create original content. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

JANUARY 14, 2016

A newspaper editor, a digital producer and a content marketer walk into a bar…and they discovered that great stories and brand communications are no joke—it takes all of their combined skills to engage an audience and generate leads. Send what’s now the best content piece you can produce to your client, who likely will rework it.

Planning 120

Planning Content Marketing Best Practices Content 120