Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Webbiquity

SEPTEMBER 29, 2020

But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. SZ: Many times, attendees at our events convert into future customers.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. The Founder Interview Series #27: Payman Taei, Visme.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

ViewPoint

APRIL 3, 2014

Even with whisper-light computing power and immediate, 140-character Twitter posts, we are a face-to-face species, one that thrives on interpersonal communication and being in the presence of like-minded individuals working together for a common goal. So how do you get past their gatekeepers and into the conference room?

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Only B2B

MARCH 23, 2022

Furthermore, it is 40 times more successful than Facebook and Twitter combined in attracting new clients. Finding the straight path that links directly to the lead while bypassing the gatekeeper is suggested. A cold email is an initial email sent to recipients without any prior contact in order to initiate a business dialogue.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Webbiquity

APRIL 6, 2021

Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” You can find us on any social channel @joinkinetic whether it’s LinkedIn , Twitter , or Instagram. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. You dug deep in your Google search to discover editors’ Facebook pages, LinkedIn profiles, Twitter pages, and even pick-up basketball leagues. To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

ConvertKit

NOVEMBER 20, 2020

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. Even if Facebook, Inc. I put the Instagram Strategy Guide in: my bio link on Instagram, my video descriptions on YouTube, in my About sections on Twitter and Facebook.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Chris Koch

NOVEMBER 12, 2010

Gatekeeper. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. Encourage them to blog. Facilitation.

PR 100

PR Peer-to-peer Press Public Relations 100

NuSpark Consulting

JUNE 8, 2013

Dial a phone and make friends with a gatekeeper. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Facebook Ads. Facebook’s Power Editor makes it easy to manage multiple ad campaigns on Facebook. Twitter Ads. Twitter Advertising.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

APRIL 23, 2012

Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. It included a simple blog on Tumblr, a Facebook page, and a Twitter stream.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

EveryoneSocial

DECEMBER 17, 2020

As of December 2020, the main EveryoneSocial Social Accounts have: Linkedin: 2,552 followers and growing Twitter: 3,270 followers Facebook: 16,134 followers . In the earlier days of high Facebook engagement, we were able to grow our page significantly but have slowed down since. That is 22,000+ total from branded accounts.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. The best part about LinkedIn is you’re able to bypass gatekeepers. When it comes to social media advertising , Facebook is known as the top dog.

Lead Generation 95

Lead Generation Linkedin Paid Content Generation 95

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good. Listen Now. Exactly, yeah.

Social Media 115

Social Media Media API Twitter 115

NuSpark Consulting

OCTOBER 28, 2011

I suggested that they would have a better return on their investment (time and money) if they found out where their prospects congregated online (Facebook, LinkedIn, trade publication websites, blogs) and disseminate their content there. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hinge Marketing

APRIL 2, 2014

It presents an amazing opportunity to be the gatekeeper of your industry’s advancements and challenges to the rest of the world (including lots of potential customers). Google+ and Twitter are great ways to make quick connections and share with other industry leaders. On Twitter or LinkedIn? Again, you get it.

Social Media 48

Social Media Media Bandwidth Linkedin 48

Bluetext

MARCH 19, 2020

The answers aren’t coming from traditional media gatekeepers. Even social media sites like Twitter and Facebook, long a so-so impact for business-to-business at best, are a potential opportunity. They will come from your marketing teams. In 2019, Pew Research estimates 62% of people get their news from social media.

Paid Search Agency 34

Paid Search Agency Marketing Budget Planning Advertising Agencies 34

Hubspot

JUNE 9, 2011

He doesn’t have to deal with gatekeepers. By visiting GBTV, you will see that the channel already has a Twitter and a Facebook page. What is more, nearly 8K Facebook users already indicated they liked the show. One of the recurring themes in the coverage of the story was Beck’s ownership of the channel.

Webinar Metrics 28

Webinar Metrics Hubspot Marketing & Strategy Communities 28

Hubspot

FEBRUARY 14, 2012

These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. 11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. TED Technology Quotes.

Social Networks 28

Social Networks Internet Marketing Broadcasting Marketing Proposals 28

Hubspot

MAY 16, 2012

4) Twitter Customer Service Fail: Marketing and customer service should work together. Whichever side you fall on, Dan is right that directing someone to a product page after following you on Twitter is akin to proposing on the first date. Especially ones directing me to a Facebook or product page. Dear Mrs. Polmateer".I'm

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

AUGUST 2, 2012

Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. In those instances, it behooves you to get in good with an employee at a different level of the organization -- the gatekeeper, so to speak. There are tons of ways!

Work Management 28

Work Management Marketing Management Cold Calling Organic Leads 28

Webbiquity

JANUARY 12, 2021

A graph database is what Facebook and LinkedIn, and other platforms use to find these patterns of behavior, these connections. And we’re on LinkedIn ( Mike , Michael , Click360 ), Facebook , Twitter , all the usual places. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Varicent

APRIL 5, 2018

With all these new social channels coming in, what are your thoughts on SnapChat and Instagram compared to the more traditional social selling mediums like Twitter and LinkedIn. If you're in B2B sales, you need to be on Facebook, Twitter, Instagram, and LinkedIn. There are no gatekeepers on social.".

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Biznology

MAY 26, 2015

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly?

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

ConvertKit

AUGUST 31, 2020

And he didn’t just focus on gatekeepers – he focused on potential fans and using the internet. Ryan also has had a lot of success growing his email list using Twitter and direct messaging. Instead of taking it personally, he saw them all as a kind of numbers game. He started to focus on outreach as much as he did playing guitar.

Paid Search Agency 140

Paid Search Agency Merchandising Opt-out Outreach 140

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JANUARY 26, 2021

The data backs this up: a HubSpot study of over 5,000 businesses found LinkedIn traffic generated almost three times the visitor-to-lead conversion rate of either Twitter or Facebook. Groups can set their own admissions criteria and establish admins as gatekeepers.

Linkedin 65

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 65

Hubspot

AUGUST 21, 2023

Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. It’s an immersive, digital economy made by Facebook, and a look into the future for the platform. Make a table like this one below.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Biznology

JANUARY 7, 2014

And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Content Standard

NOVEMBER 16, 2015

Twitter has Moments. On the other hand, with social media platforms serving as content gatekeepers, branded content might not make their cut. Twitter Moments. Twitter bills Moments as “The best of what’s happening on Twitter in an instant.” Facebook Search. Snapchat has Live Stories.

Advertising Channels 40

Advertising Channels Webinar Metrics Marketing Strategy Marketing & Strategy 40

Whale Pages

FEBRUARY 20, 2020

In our first month of existence, we had no Twitter, Facebook or Instagram followers. We used no paid ads, had no twitter followers, no YouTube videos, zero domain authority. The reason is that great online destinations have gatekeepers (people or algorithms) that ensure a content standard is met.

Case Studies 59

Case Studies Case Study Studies Marketing & Strategy 59

Hubspot

NOVEMBER 21, 2018

Gatekeeper: Blocker in getting a product implemented or approved. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Decision maker: gives final approval for the purchase. Buyer: Owns the budget. These roles vary based on the product, industry, and vertical you’re selling to.

Sales Management 93

Sales Management Paid Content Top of Funnel Lead Ranking 93

Moz

JANUARY 21, 2021

There's an editorial gatekeeper. You're going to put it up on Twitter to your following. You're going to mention it on Facebook, etc. Introduction. So let's dig in. We are talking about earned placements. The publishers have to approve this content. Again, yes/no? Do we want to publish? Is it up to our standards?

Top of Funnel 65

Top of Funnel Paid Search Agency Verticals Custom Publishing 65

Hubspot

SEPTEMBER 26, 2013

As the goliath of the social networks, Facebook is a volatile sandbox of opportunity for any inbound marketer. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. Don’t blow it. And it’s still piping hot, so be careful. Qualified Lead.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

JUNE 22, 2015

I also took some of the elements from my original flat images and rearranged them to create other promo images, like the Twitter image below: Wish there were a checklist of all of the different promo images you might need for your campaign, along with the corresponding pixel dimensions? Twitter post image: 1024 x 512 pixels*.

Top of Funnel 28

Top of Funnel Campaigns Landing Pages Content Marketing 28