FunnelEnvy

DECEMBER 11, 2023

Source: Sprout Social Regardless of the platform, the versatility and accessibility of short videos make them a powerful option in the B2B marketer’s toolkit, providing opportunities to connect with audiences that increasingly prefer video. TikTok is growing fast and offers unique social sharing and engagement opportunities.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Every social media algorithm takes relevance as its priority. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Only B2B

MARCH 23, 2022

B2B appointment setting is a sales process that involves contacting potential buyers via several channels (phone, email, and social media) and qualifying and nurturing them in order to establish an appointment. Furthermore, it is 40 times more successful than Facebook and Twitter combined in attracting new clients.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Optinmonster

APRIL 3, 2024

Signature: Providing Essential Contact Information and Social Proof End with a professional signature that includes your full name, position, company, and contact information. If you want an influencer to share your blog post, follow them on social media to see what blog posts they are already sharing.

Outreach 70

Outreach Tips Marketing & Strategy Email Marketing 70

ViewPoint

APRIL 3, 2014

Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. So how do you get past their gatekeepers and into the conference room? Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook.'

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Contently

SEPTEMBER 11, 2017

Robert Rose—co-author of Killing Marketing with Joe Pulizzi—spoke about the need for brands to build their own audiences and ditch the gatekeepers of audience attention. To prove his point, Rose highlighted the incredible ad fraud scandals of the past year from the big four tech giants of Google, Amazon, Apple, and Facebook.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

ConvertKit

NOVEMBER 20, 2020

Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Not everyone who visits your website or social media profile is immediately ready to buy. Compare this to other forms of marketing, such as social media marketing. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Zoominfo

JANUARY 29, 2018

It helps you generate social capital and expand your influence. These stats certainly grab our attention, especially as Millennials grow into the decision makers and gatekeepers over the next two decades. Social Media Marketing Tips for Event Planners. How to Market Your Event Using Facebook’s Latest Features.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Gatekeeper. Examples of how you do this are: Make them visible on social networks. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). to prepare them to be public representatives of the company.

PR 100

PR Peer-to-peer Press Public Relations 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. calculators, and pencil erasers.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

EveryoneSocial

DECEMBER 17, 2020

We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. Now, this data was pulled as of mid-December 2020 so remember that our social accounts and reach are certainly growing and have probably increased since this was written.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Biznology

APRIL 23, 2012

Several clients of mine have recently filled search marketing, social media marketing and community management positions. If you’re a social media guru, where can I connect with you? Now, it’s hard to keep up with all the change in social media and online marketing. Photo credit: Wikipedia.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. The best part about LinkedIn is you’re able to bypass gatekeepers. Generally speaking, social media is not the place to hard sell your products and services.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

ConvertKit

OCTOBER 21, 2020

It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Collect the best articles, videos, books, social media posts, and other types of content, and share those links—along with your unique take—with your audience each week.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Hubspot

AUGUST 21, 2023

Some people add how they pronounce their name on Facebook and LinkedIn. Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot." Download Template Gatekeepers The best script for navigating screening conversations with administrative assistants or office managers.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

NuSpark Consulting

OCTOBER 28, 2011

Blog feeds can be linked in social platforms easily to expand reach. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. Blogs are Fodder for Social Media. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hinge Marketing

APRIL 2, 2014

The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. Social media is a perfect platform for sharing expertise. Here’s why: Visibility.

Social Media 48

Social Media Media Bandwidth Linkedin 48

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?” Investing in paid social in 2023 is like buying the dip during a stock crash. You need to tailor your paid social content to each.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Bluetext

MARCH 19, 2020

The answers aren’t coming from traditional media gatekeepers. Your website, your apps, your social, your display ads. Take a closer look at your social properties. Even social media sites like Twitter and Facebook, long a so-so impact for business-to-business at best, are a potential opportunity.

Paid Search Agency 34

Paid Search Agency Marketing Budget Planning Advertising Agencies 34

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Customer Experience Matrix

JANUARY 12, 2018

This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). What’s different in a voice-driven world is the scarcity of contact opportunities, which means that gatekeepers don’t have enough inventory (e.g.,

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Hubspot

JUNE 9, 2011

He doesn’t have to deal with gatekeepers. Jump Into Social Media. By visiting GBTV, you will see that the channel already has a Twitter and a Facebook page. What is more, nearly 8K Facebook users already indicated they liked the show. But Beck’s focus on social media doesn’t stop there.

Webinar Metrics 28

Webinar Metrics Hubspot Marketing & Strategy Communities 28

Buzz Marketing for Technology

JULY 20, 2008

16, 2007) — Website policy makers who use robots.txt files as gatekeepers to specify what is open and what is off limits to Web crawlers have a preference for Google over other search engines, say researchers. > Social Psychology. Post this page to your favorite social bookmarking site: close. Related Stories.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Hubspot

FEBRUARY 14, 2012

These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain [our] humanity and tell some amazing stories.

Social Networks 28

Social Networks Internet Marketing Broadcasting Marketing Proposals 28

Hubspot

AUGUST 2, 2012

Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. You can see what the person you are contacting looks like, where they're based, and what they do, plus easily connect with them on social media.

Work Management 28

Work Management Marketing Management Cold Calling Organic Leads 28

Hubspot

MAY 16, 2012

2) Mystery Links: Joy's hashtag really captures it all with this indication of subpar marketing -- if you're sharing links in social media without any context, your engagement will plummet. 5) Slimy Social Automation: Okay, I know many people who would dispute the effectiveness of the auto DM. More cust serv than mkg but irksome.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Tomorrow People

DECEMBER 18, 2018

SEO and social media, of course, throw a spanner in the works. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms. Use the same approach to social media.

SEO 153

SEO Practices Content Social Media 153

Varicent

APRIL 5, 2018

Today's conversation is with Tim Hughes , Co-Founder and CEO at Digital Leadership Associates, about social transformation and social selling. We believe that the single most transformational technology of this century is social media. Everybody is on social media, your prospects, your customers are all there.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Contently

NOVEMBER 28, 2016

I’m talking, of course, about the Facebook algorithm—the most mysterious part of Facebook’s all-powerful platform. That’s a terrifying stat, and one that contradicts Mark Zuckerberg’s claim that fake news accounts for less than one percent of all content on Facebook over the last few months.

Facebook 60

Facebook Stats Analysis Course 60

Metadata

JANUARY 11, 2024

By multithreading with paid media (aka ads) you can target the buying committee and ensure you’re engaging with all the important stakeholders involved in a deal, including the influencers (the people who provide insight into a potential purchase without an official “vote”) and gatekeepers (the people who control access to the true decision-makers).

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

ConvertKit

AUGUST 31, 2020

And he didn’t just focus on gatekeepers – he focused on potential fans and using the internet. They also have an onboarding sequence, so when people join their list they get automated emails directing them to their music videos and Spotify, and how and where to follow them on social media.

Paid Search Agency 140

Paid Search Agency Merchandising Opt-out Outreach 140

Single Grain

MARCH 21, 2022

TikTok has become the new social media platform of choice for brands worldwide. Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. A TikTok ads agency is responsible for managing ad campaigns in TikTok, the fastest growing social network globally.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Hubspot

JANUARY 26, 2021

You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members , you almost certainly already have a profile. But, unique amongst social media platforms, you can rest-assured that individuals show up on LinkedIn thinking about work.

Linkedin 65

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 65

Biznology

MAY 26, 2015

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly? Bringing It Home.

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80