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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

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How to Build Customer Loyalty with Content Marketing

Valasys

Ever wondered how to build customer loyalty with content marketing? This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. billion in 2015 to $4.0 billion by 2020.

Loyalty 72
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Why the Future of Marketing is All About Content

Televerde

A Gartner study revealed that 68% of chief marketing officers (CMO) are new to their senior-level role. On average, these CMOs have held their position for less than four years and only experienced an unprecedented bull market where marketing strategies weren’t crisis-tested. Are Marketers Prepared for Content? million with content.

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How B2B influencer marketing will grow your brand

Sprout Social

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

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3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

Focus on building trust and maintaining customer loyalty by positioning your organizations as a source of empathy and helpful information. All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. The best rule of thumb?

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

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78 Customer Engagement Statistics

Zoominfo

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. Engagement is driven by price ( 81% ), quality ( 80% ) and convenience ( 55% ), loyalty is about likability ( 86% ) and trust ( 83% ) ( source ). Customer Engagement Challenges.