Facebook Lookalike Audiences: How to optimize ads to reach new customers
Sprout Social
MAY 27, 2021
Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. That’s where Facebook Lookalike Audiences are a game-changer. Why use Facebook Lookalike Audiences versus other ad formats? The result? What is a Lookalike Audience, Anyway?
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