ViewPoint

APRIL 12, 2013

LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. Gershik opines, “In B2B, the idea of a funnel is myopic. Every marketer should take a sales guy to lunch.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

MARCH 2, 2011

Blogging, engaging, listening to customers on Facebook or Twitter. ” You're tweeting, blogging, posting updates on Facebook. Finally, ask yourself if there’s room for each social strategy to cooperatively push customers down the sales funnel…like a musical symphony…using the collected information.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

JANUARY 11, 2011

It will be less important to track what comes in at the top of the funnel (TOFU) and much more important to track what makes it to the middle of the funnel (MOFU). Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 12, 2013

So back to the monolith we all reluctantly embrace, composed of industries, activities, phone numbers, email addresses, work history, tweets, Facebook posts, favorite colors, family dog names, first crushes – all the relevant information a salesperson or marketer needs to win a deal. Back to Big Data. So what can you do?

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Cable 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Think about it, with the classic "funnel" thinking, only a small fraction of those entering the top of the funnel are likely to become customers. What do you do when you leave that bank?

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JUNE 8, 2012

If your customers aren’t on Facebook, do you really need to be there? It’s important for you to be further up the funnel. Taking the time to learn about customers by listening in on their social interactions and understand their web behaviors will help determine where to invest. Understand why you are where you are.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

APRIL 18, 2012

Alignment now is particularly important given the new buyer’s journey and what Aberdeen calls “the hidden sales cycle,” or the hidden influences of social media, blogs, forums, and direct peer connections that happen at a hyper scale on LinkedIn, Facebook and Twitter.

Trends 120

Trends Practices Marketing Automation Services Work Management 120