article thumbnail

Why Your Product Is Not What You Sell

Marketing Insider Group

Psychologist Abraham Maslow classified these needs into five categories that you can see in the graph below: Image Source Anything you sell should fulfill a fundamental need. This information probably reminds you of the decades-old practice of solution selling. Facebook, the world’s most popular media owner, creates no content.

Product 217
article thumbnail

Facebook Shops: What Is It and How Brands Can Use It

Hubspot

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few? But there is a way.

CPL 98
article thumbnail

7 Sure Fire Ways to Turn Social Media Followers into Customers

SocialPilot

You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. This feature offers a source audience and identifies common qualities like demographic information, other interests, etc. On Facebook, you can add ‘fan of the week’ app to your fan page. Let me elaborate this a bit.

article thumbnail

How to Deliver a Great B2B Sales Experience

Webbiquity

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Many sales reps struggle with it, as if stumbling in the dark.

B2B Sales 182
article thumbnail

Facebook, LinkedIn, or Google Ads: Which One Is Best For You?

Huptech Web

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. What Are Facebook Ads?

article thumbnail

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.