Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? What’s the ideal posting frequency ? . Should we publish once a week? Multiple times a day?

Planning 111

Planning Social Media Template Marketing Plans 111

Hubspot

JUNE 7, 2012

Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. newsletter, twitter, adwords, etc.). For Facebook: [link] [link]. email, social, ppc, etc.).

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

FEBRUARY 17, 2012

If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting. Determine Email Frequency. Are you trying to see if increasing your email frequency yields increased conversions?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Ranking Lead Scoring Generation 100

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Sprout Social

JUNE 20, 2019

Features such as our Facebook Competitors report allow you to compare your own growth with competitive pages without having to creep on their Facebook day after day. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Sprout offers the same competitive analytics on Instagram too.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

APRIL 17, 2013

Here’s a quick sample of some of that campaign''s content: This approach not only addressed a concern The Rodon Group’s potential customers were facing, but something the entire country was worried about. The centerpiece of the campaign was an ebook titled “ Top 10 Critical Reasons to Brign Your Plastic Injection Molding Back to the U.S.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Marketing Insider Group

FEBRUARY 25, 2020

I know because we did the math on how blogging frequency delivers ROI. Run a contest through your blog, giving away new brush samples. Consistency is as important as frequency. High-quality photography will shine on Instagram but won’t matter as much on Twitter, which has a more journalistic bent. Engage readers.

Ideal Customer Profiles 276

Ideal Customer Profiles Trade Show Ad Frequency CMO 276

Sprout Social

JANUARY 20, 2022

Some sample goals include: Increasing your social engagement rate. For example, it’s no surprise to see brands simultaneously run Facebook and Instagram ads given that digital ad spending is up by 56% YoY. What works on Facebook and Instagram might not work on Twitter or Pinterest (and vice versa). Image size(s).

Social Media 133

Social Media Planning Campaigns Effectiveness 133

Content Standard

FEBRUARY 25, 2019

For example, if you share the same blog post on Facebook multiple times with different copy, creative, and timing, the UTM_ID field lets you assess the performance of each post. That means you would have a unique UTM_ID for each and every tweet, Facebook post, and other social media action that’s part of the campaign.

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? Send newsletters at different times and frequencies. Format: Which offer format does your list prefer?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Optinmonster

FEBRUARY 26, 2020

” We’re setting our Frequency to Weekly and using data from the Previous week. Yes, Google and Facebook are the brightest stars of PPC, but they aren’t the only game in town. These ads show up on affiliate sites like Google, Facebook, Netflix, and mobile apps. Set conversions to “>50.”

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Hubspot

JULY 8, 2020

Social media data scraping is a methodology that incorporates third-party technology to automatically scrape data from a website such as Twitter, Instagram, or Facebook. Explore Twitter to learn more about a pressing topic. In this methodology, rather than exploring Instagram, the team analyzed Tweets from Twitter instead.

Social Media 69

Social Media Creativity Media Content 69

Parse.ly

MAY 7, 2019

Visitor frequency: did they return and how often (measured in sessions). Let’s first set expectations about how much content online audiences look at per visit, across our network: In this sample month from 2018, we looked at how many times a visitor came to a single domain (the X-axis), from one-time visitors to those who come 3x a day.

Loyalty 68

Loyalty Aggregators Ad Frequency Stats 68

Content Standard

AUGUST 29, 2016

Of course, this is just a sample of companies and lines of business across marketing and technology. But when Jack Dorsey, founder of Twitter, includes live stream video as one of his five priorities to shareholders to turn around the sluggish ad sales and user growth, you know it must be important. There are many others.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hubspot

JULY 27, 2018

These platforms also offer templates that you can use to display your work, like writing or design samples. If you opt out of a dedicated portfolio site (which we’ll discuss below), these themes make it easy to integrate your sampled works into your website. “[I At what frequency should I charge? I chose] Squarespace.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

PureB2B

JUNE 26, 2017

This frequency can depend on the volume of leads and subscribers that you’re getting every month. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. The solution: customer data cleansing. Identify any incorrect information and missing details.

Planning 62

Planning Paid Search Agency Buyer Personas Sales Qualified Leads 62

Hubspot

JULY 31, 2014

There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. select your frequency, and you are ready to go.

Social Media 28

Social Media Trends Media Conference 28

PureB2B

JUNE 26, 2017

This frequency can depend on the volume of leads and subscribers that you’re getting every month. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. The solution: customer data cleansing. Identify any incorrect information and missing details.

Planning 48

Planning Paid Search Agency Buyer Personas Sales Qualified Leads 48

Webbiquity

FEBRUARY 21, 2017

Sample review: “Add and curate content from any public webpage. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

JUNE 9, 2016

2) Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). million users -- almost double the incremental users expected for Twitter, and far more than any other social platform tracked. Instagram's Growth.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Single Grain

NOVEMBER 20, 2020

With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook: Pricing: Ubersuggest offers three pricing plans: Individual: $12 per month. Business: $20 per month. Agency: $40 per month. 3) Ahrefs Rank Tracker. 2) ClearVoice.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Hubspot

JULY 24, 2012

For Twitter. And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. Twitter Updates. Facebook Updates. but for Facebook! Navigate on over to the worksheet in your template labeled "Facebook Updates.".

Social Media 28

Social Media Template Social Marketing Media 28

Hubspot

MARCH 1, 2012

Frequency each content asset type is published - Do your competitors publish blog posts twice a week? Not everything will have a publish date on it, but do your best to gauge their publishing frequency for each content asset type so you know how active their current content creation efforts are. than your competitor. Twice a day?

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

DECEMBER 26, 2012

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? 5) Timing & Frequency. Check out this article to help you determine your optimal email frequency.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Oktopost

NOVEMBER 22, 2022

times more frequently than they did on Twitter. The scale of how central LinkedIn is to a B2B organization’s social strategy can be seen when we compare the frequency of posts to other social channels. We could guess that maybe LinkedIn and Twitter were better for B2B in general. Oktopost Pro Tip for Posting Frequency.

Social Media 147

Social Media Social Marketing Marketing Report B2B Marketing 147

Hubspot

JANUARY 29, 2015

That''s how many monthly active users Twitter has. Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. And then there’s Facebook, with 1.35 The report sheds light on metrics associated with social posting frequency, social following, and social engagement. That''s billion.

Advertising Benchmark 28

Advertising Benchmark Social Media Paid Search Agency Social Marketing 28

Webbiquity

JANUARY 31, 2017

Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Though the tool has its shortcomings and limitations (e.g., See every mouse movement, scroll, click , and keypress. ” — Oneextrapixel.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

AUGUST 10, 2012

Take the following excerpt for example, which is an excerpt from our article called " The 5-Step Test to Determine Optimal Email Frequency." The first step requires readers to establish a hypothesis about the results they expect to see from their frequency testing. When sourcing data for your content, be critical.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. Content Types and Frequency : Analyze the types of content your competitors are creating. Don’t be afraid to experiment.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. By understanding this, we can start to map out the following critical aspects of understanding our target customers interests, preferred mediums, frequency, and favorite social channels. Frequency: Weekly.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

seo.co

DECEMBER 18, 2020

These represent only a small sample of many factors included in the search algorithm. For example, your neighborhood might have a Community page on Facebook or a Group on LinkedIn. You probably already have a Facebook page, but you need to go the extra mile. Algorithm-specific strategies are becoming less important.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hinge Marketing

JULY 21, 2022

Start by taking a sample of your best clients. Next, create a demographic profile using your sample. Facebook: Newsfeed. Twitter: Explore. What would you like your cadence/frequency to be? We included an overview, a “what the user will learn,” and a breakdown of the sample. Instagram: Explore Page.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

OCTOBER 12, 2017

Next, determine the frequency of these content assets. Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable. Readers respond better to Facebook updates about certain content. Posting frequency and consistency. Are there five white papers and just one ebook?

Analysis 101

Analysis SWOT Work Management Case Studies 101