Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. A viral video is every company’s ultimate fantasy. And this is why video is so important – it’s easy to share. It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Biznology

JUNE 17, 2013

.” These two statements make me believe, today, as Bill’s prediction still continues to come true, it has “matured” to be “Video content is king.” By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). comScore ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Want to see LEGO Minecraft videos?

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Social Media and Video Marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video Marketing. This is not merely restricted to YouTube.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Magisto

SEPTEMBER 7, 2018

I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page. Adding a video to your landing page can increase conversions by 80%!

Top of Funnel 40

Top of Funnel Video Marketing Lead Scoring Lead Ranking 40

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Content Standard

NOVEMBER 11, 2014

In the marketing world, video is proving more valuable than words, but many brands’ videos don’t hit buyers at the right moment. The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. The Value of Video. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. This is not merely restricted to YouTube. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Brandpoint

JUNE 18, 2020

Informative videos. Now the preferred form of receiving information for many consumers, short and easy-to-digest video footage can go a long way toward explaining changes or new processes to customers. At Brandpoint, we believe videos are a non-negotiable element of your content strategy. Even before COVID hit the U.S.,

Work Management 118

Work Management Marketing Management Service Planning 118

Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Its dominance in marketing is presently embodied in the popularity of video content. Video dominates as the preferred content form.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Content Standard

JULY 7, 2015

Before online video had even come into play, Mary-Kate and Ashley Olsen, like most child stars, started their empire on the screen. As marketers enter the third quarter of 2015, it’s difficult to go anywhere without hearing about the importance of video. When it comes to brand integration, there’s no exact answer.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Leverage video marketing to implement goodwill. Video is now a necessity for most marketing campaigns, and this applies to your holiday shopping initiatives as well.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Digital Marketing World Forum

AUGUST 20, 2019

For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends. Gen Zers also love Instagram, Snapchat, and YouTube — a differentiation from millennials who still actively use Facebook. Each social network also has a different user base.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Martech

OCTOBER 19, 2022

In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Video ads, native ads and behavioral ads have been found to be top performers.

Advertising Agencies 104

Advertising Agencies Paid Content Cost Per Thousand Advertisements 104

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook. Use Videos.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. If you use video, there is a good chance it is already on YouTube.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

SnapApp

NOVEMBER 1, 2016

Facebook offers several different types of paid media opportunities, both within the feed and through its network of partners (including Instagram.) users, marketers using targeted Facebook ads can get in front of highly specific groups of people. These channels allow marketers to connect with their extremely engaged audiences.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Orbit Media) Blog posts featuring videos see a fourfold increase in engagement metrics. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. I spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor. She’s the president of public sector at AT&T. Other resources?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". YouTube is routinely serving more than a billion video views per day.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. Why do I bring this up?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

KoMarketing Associates

NOVEMBER 10, 2021

Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Even better? Worst of all, most brands are getting it wrong.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Heinz Marketing

MARCH 7, 2022

Listen in now, watch the video , and/or read the transcript below. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. Because you know, Challenger talks about this, Forrester talked about this.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. For example, you can track how many times site visitors clicked on the play button for a video on a particular page. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. I can make a video and post it on Facebook. As Mark Hurd pointed out, “I can Tweet.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Why Will Video Trends Rule the 2021 Digital-First World? Contents 1.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

TrustRadius Marketing

AUGUST 21, 2018

Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. An online experience designed specifically for smartphone users includes less text, square and vertical layouts and use video, images, and graphics. Google reports that roughly 50% of B2B queries are conducted on smartphones.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40