Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Brandpoint

JUNE 18, 2020

Here are three primary marketing trends we’re seeing as FinServ organizations work to serve their customers in a changing society. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Forget your set-it-and-forget-it marketing tactics.

Work Management 118

Work Management Marketing Management Service Planning 118

Digital Marketing World Forum

AUGUST 20, 2019

Not only are Gen Zers important players in setting trends and directing purchase decisions, but they also have a spending power of $143 billion , providing a huge opportunity for brands. For instance, Gen Zers use YouTube for shopping recommendations and how-to videos, and Snapchat for keeping up with their friends.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Apart from YouTube, you can also share short clips via Instagram/Facebook Stories to build brand recall at this vital time of the year.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Content Standard

JULY 7, 2015

This web of fame and product sales unfolded in the same way as most TV pop culture trends: It began with a compelling story, and through strategic action with other Hollywood and brand leaders, it evolved into much more. Audience Integration: Videos give marketers a way to collect audience data that was never possible before.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Gitnux) 85% of Facebook users watch videos with the sound off.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hubspot

JULY 20, 2011

The savviest marketers are constantly staying on top of the latest trends and news in marketing. The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. Are you one of them?

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SMX West & East. B2B Marketing EXPO – London. March 25 – 26, London, UK. Adobe Marketing Summit.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. And I think that’s why we see this trend toward buyers saying, not that some people. Because you know, Challenger talks about this, Forrester talked about this.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Check out the wall posts on Facebook. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

TrustRadius Marketing

AUGUST 21, 2018

B2B mobile marketing leaders also look at specific trends from mobile site visits such as search queries and user behavior. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. They had a central mobile leadership team and tied their mobile objectives to their business objectives.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . This trend isn’t changing anytime soon. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

DECEMBER 9, 2010

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Marketing Insider Group

FEBRUARY 9, 2021

Start with keyword research – using tools like Keyword Trends and Semrush. You want to rank higher for Facebook Ad-related keywords. In this case, you could choose “Facebook Ads” as a pillar topic and write about various subtopics to support it, like “How to Target a Specific Audience on Facebook” or “Running Video Ads on Facebook.”.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Here are some top trends we've noticed. Changes to Existing Roles.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

ClearVoice

JUNE 19, 2023

Facebook’s monthly active users (MAU) in January 2023 totaled 2.96 YouTube came at a close second with 2.5 Image source: Statista According to HubSpot’s 2023 Social Media Trends Survey , the top three social media platforms expected to grow the most in 2023 are Instagram, TikTok, and Facebook. billion to 4.76

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Top Rank Marketing

OCTOBER 4, 2023

The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Vidyard

NOVEMBER 1, 2016

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Hubspot

AUGUST 20, 2019

Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. 68% of Americans use Facebook. ( 74% of Facebook users check it daily. ( 68% of Americans use Facebook. ( 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. Types of lead generation ads are also available for Facebook and Instagram as well.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

Vidyard

MARCH 23, 2021

Facebook Video Statistics 3.2 YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Single Grain

SEPTEMBER 18, 2023

Most businesses aren’t platforms like Google or Facebook. A survey by Forrester Research found that while 74% of businesses aim to be data-driven, only 29% succeed at connecting analytics to action. Pattern Recognition : Quickly identify patterns, trends and anomalies in large datasets that might be difficult for humans to spot.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

PureB2B

JANUARY 9, 2019

In addition, 70% of B2B buyers experienced a significant increase in their mobile usage over the past two to three years, and 60% are expected to continue this trend. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 trillion by 2021.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

Brandpoint

MARCH 26, 2021

Don’t forget to share those trend-packed, expert-written, thought leadership–based specimens (for example, 2021 Marketing Predictions ) with your favorite journalist, if just to build a long-term relationship, so you (and your executive team) can be a resource for opinions, quotes and insights on stories they’re already working.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

PureB2B

JANUARY 9, 2019

In addition, 70% of B2B buyers experienced a significant increase in their mobile usage over the past two to three years, and 60% are expected to continue this trend. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 trillion by 2021.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The online platform allows users to learn coding, brings people together to share and discuss their creations, participate in trending tech forums, and to organize developer events. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Single Grain

DECEMBER 27, 2019

Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. 9 Podcast Trends You Can't Ignore in 2020. 9 Podcast Trends You Can't Ignore in 2020. Now, without further ado, let’s dive into the nine key podcast trends you should look for in 2020. Google Podcasts.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Content Standard

NOVEMBER 27, 2017

The story arc that unfolded told of major consumer trends reshaping the old world of search marketing. When the company purchased YouTube for $1.65 billion in 2006, it signaled to the world a trend that continues in full force today: online video. But search marketers had been dialed into this trend for years.

SEO 54

SEO SERP Paid Search Agency Planning 54

Webbiquity

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100