Contently

MARCH 31, 2017

As data collection has gotten more sophisticated—and technological functions like attribution, automated optimization, and tagging are more widely available—personalizing content has become easier in some ways, and more complicated in others. One thing is clear: Personalization works.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 88

Account Based Marketing ABM Paid Content Cost 88

SmartBug Media

NOVEMBER 11, 2019

You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Most internet users are on Facebook, so around 84 percent of marketers choose to use this platform to drive traffic and acquire leads. One of my favorites for lead generation is Facebook Lead Ads. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

ClickZ

AUGUST 27, 2020

According to Forrester Research , marketers are increasingly turning to intelligent chat to support their sales efforts and respond to questions during such an unpredictable era. A lot has changed with COVID-19, but one thing is for sure: society will never return to long waits or tolerating phone tag. Times have changed.

Marketing AI 111

Marketing AI Work Management Resource Management Marketing Management 111

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. They can research and explore vendor information across a range of platforms and social networks.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

6sense

DECEMBER 9, 2021

Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Facebook Twitter LinkedIn Email Share. Tags: #B2B sales #homepage. Nothing shows buyer intent better than who is checking out what you offer. Joseph Zappa. Joe Zappa is the Managing Editor of Street Fight.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Biznology

NOVEMBER 8, 2010

I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. Tags: Social Media Marketing business facebook internetmarketing marketingandadvertising socialmedia twitter youtube.

Social Media 80

Social Media Media Wikipedia Forrester 80

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof?

Social Media 152

Social Media Media B2B Paid Search Agency 152

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Tags: Business Intelligence Data Mining.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years? Share it on StumbleUpon.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Ah… Twitter and Facebook, we knew you when…. Reports of Facebook “…getting more gray…” as the 35-54 crowd increases their participation by over 60% in the last year. A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. San Francisco examiner.com.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Buzz Marketing for Technology

JULY 28, 2010

Share this on Facebook. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Stay tuned as I begin to launch this for next year. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Share this on Facebook. Tags: Business Intelligence Data Mining. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Data Cleaning/CRM Appending

MARCH 29, 2019

However, the good news is, according to Forrester, Social selling can increase the chance of generating leads by 72%. Google data shows that LinkedIn is more used on the weekdays as compared to its counterparts like Facebook which are more used during weekends. After all, how long can you hit around the bush? You get what you give.

Allocation 52

Allocation Ideal Customer Profiles Opt-out Opt-in 52

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

KoMarketing Associates

OCTOBER 22, 2012

Facebook now gives you the ability to target your timeline to specific users. Here are a few worth checking out: Open Graph Helper – Aaron Friedman and Mike King developed this tool to help you see what your Open Graph tags will actually look like out in the wild. Target the Timeline & Act Like a Local. Alison Zarella.

Tools 120

Tools Trends Tips Social Networks 120

Webbiquity

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Share this on Facebook. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Martech

MARCH 10, 2022

Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Ideal e-tailer profile. Why we care.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Share this on Facebook. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. So I decided to give it a try. Tweet This! Share this on del.icio.us.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Share this on Facebook. Tags: Customer Customer Experience Customer Support Lead Generation Support. Let me explain ….

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

MARCH 25, 2010

Share this on Facebook. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Tags: Customer Support Interactive Marketing RSS Social Media Support. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This!

Service 100

Service WOM RSS Digg 100

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. What do the numbers tell us about the importance of SEO?

SEO 80

SEO Tools Tips Long Tail Marketing 80

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Instagram is a paradise for visual marketers. Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Today, salespeople break the ice by reciting what they've read on the customer's wall on Facebook.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

WebMarketCentral

MARCH 16, 2009

Among the report's other findings: While the total amount of time spent online, globally, increased by 18% last year, the amount of time spent on member communities rose by 63%, and the time spent on one site—Facebook—rose an astounding 566%. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Adobe Experience Cloud Blog

MAY 16, 2010

The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester Research is another shining star in the world of B2B social media, which seems natural since part of its business is to follow the latest social media trends and predict the growth of the social web.

Social Media 48

Social Media Media B2B Forrester 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Tags: marketing measurement advertising effectiveness social media. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Tags: b2bmarketing. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Customer Experience Matrix

AUGUST 21, 2009

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Paul Gillin

MAY 31, 2010

New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. Tags: B2B Social Media events innovation. Supporting the MITX awards is casting a vote for this region. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50