Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Exo B2B

MARCH 8, 2018

Digital identity – structured and extensive presence on search engines. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). She is a speaker and principal analyste for Forrester and specialises in B2B marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Tangentially, and detrimentally for many marketers is the fact that link building as a means of driving SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies. Avoid drowning in data.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though.

B2B Marketing 40

B2B Marketing Video Marketing B2B Viral Marketing 40

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). 700 YouTube videos are shared on Twitter every minute.

Video Marketing 80

Video Marketing Youtube Content Forrester 80

Hubspot

MARCH 9, 2018

Rather was joined by SXSW Director Hugh Forrest, WP Engine's Heather Brunner, and Edelman Digital's Jess Clifton to discuss the results of the poll in a panel moderated by Edelman CEO Richard Edelman. Social media and search [are] not media," said Clifton, during the panel discussion. Here are the findings that stood out.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Aggregators 72

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 93% of online experiences start with a search engine. Semrush) 75% of users don’t look beyond the first page of search results. DemandSage) 49% of marketers believe organic search yields the best ROI. DemandSage) 49% of marketers believe organic search yields the best ROI. of global web traffic.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

SnapApp

NOVEMBER 1, 2016

When people think of paid media, they often think of discovery-based channels like Google and other search engines. Search Engine PPC. In the example below, you can see how these ads are shown on the basis of relevancy to a search query, and that many include conversion-oriented copy and clear CTAs that drive user action.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Facebook Ads. Paid Search. And they’re right. SlideShare.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Content Standard

NOVEMBER 11, 2014

Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 Thanks to Facebook’s autoplay feature, more people are watching videos than ever. A targeted approach could offer big payoffs to companies, especially given the rise of video. million words. Every day, 100 million users watch a video online.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Google Announces New Offerings in Real-Time, Mobile and Social Search. University of Missouri Researchers Find Search Process Affects Cognition and Emotion.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Marketing Automation Services 40

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Intimacy: This is measured by looking at the search terms used to find your site. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

JULY 20, 2011

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . When utilizing Google search campaigns, most companies rely solely on keyword targeting without audience targeting to generate their leads. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

DECEMBER 23, 2010

Are you a Search Engine Watch Member? | Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. What is a reasonable conversion expectation from click to form fi. Why dont some of my keywords show, even though we bid very high?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Achinta offers his industrial clients marketing for engineers by an engineer. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Friends of Search Amsterdam. The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Statistics 64

Statistics Youtube B2B Marketing B2B 64

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Check out the wall posts on Facebook. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Ambal's Amusings

MARCH 18, 2010

This is terrific for search engine optimization and pulling traffic by being findable. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Achinta offers his industrial clients marketing for engineers by an engineer. {

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” SEO and Organic Search Stats. 95% of people only look at the first page of search results which is why content is worth optimizing. An estimated 72% of online marketers describe content creation as their most efficient Search Engine Optimization method.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

OCTOBER 9, 2014

And people come -- they find your content in search results and in their social media feeds. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. Increase brand recall (and thus increase branded searches). and other mobile apps.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

ClearVoice

NOVEMBER 11, 2022

Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. billion Google searches occur daily. 694,000 hours of content are streamed on YouTube every minute. Search functionalities are ubiquitous across many platforms and delivery methods. Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Media Paid Content Work Management 155

Integrated B2B

OCTOBER 25, 2013

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it. The increasing importance of Youtube.

Youtube 40

Youtube Video Marketing Content Marketing Content 40

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead's decision-making process. Changes to Existing Roles.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. Types of lead generation ads are also available for Facebook and Instagram as well.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

Golden Spiral

MARCH 7, 2019

In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Whether a prospect goes directly to your site or finds you via search, the experience they have there will create a lasting impression of your brand.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Webbiquity

JANUARY 10, 2010

.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Facebook 100

Facebook Paid Search Agency Tools Tips 100

Brandpoint

JUNE 12, 2019

On the flip side, if your Facebook is followed by mainly employees and their families, a bottom-of-the-funnel video on the nitty-gritty of your industry wouldn’t make the most sense. Display ads: Using the Google Display Network to promote your videos can place your content as bumpers on YouTube or as ads on partner websites and apps.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Moz

DECEMBER 16, 2019

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. First, a quick definition of local search marketing. To engage in local search marketing is to engage with Google.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62