Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Share this on Facebook. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Share this on Facebook. Tags: Customer Support ROI Social Media Social Networking Support Twitter. Tweet This!

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Inbox Insight

NOVEMBER 13, 2018

This is according to a study by the American Marketing Association. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Paid media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

JULY 7, 2010

Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40