In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better
6sense
DECEMBER 8, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Connection can’t be predicated on booth traffic, Lechner-Becker emphasizes. Right to ROI. And remember that ROI doesn’t start and end when the event does.
Let's personalize your content