Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Its YouTube page has more than 5.1 Related: How to Build Video Into Your Content Marketing Strategy.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Are the products and options presented meaningfully on a small screen? Is the navigation practical? Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Facebook is not the only game in town, though. series on Youtube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. Don’t just embed a SlideShare presentation in your content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Martech Advisor

DECEMBER 11, 2019

We are now in the thick of the holiday shopping season that started from Black Friday with millions of shoppers flocking to brick-and-mortar stores and e-commerce websites to get their holiday presents. Apart from YouTube, you can also share short clips via Instagram/Facebook Stories to build brand recall at this vital time of the year.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. He runs sales in their federal group, and he’s been asked by the leader of the public sector team to present to their 4,000 public sector employees on how B2B buying has changed. Jill: That’s exactly right.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. My thought of the week is all about this new Facebook thing. I’ll tell you, my perspective on a lot of the Facebook changes. Jay: Right.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. Every past, present, and future episode available on salespipelineradio.com. Because you know, Challenger talks about this, Forrester talked about this.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Sad, yes…viral, very much so.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

APRIL 6, 2015

” Nadine Dietz of the CMO Group presented a similar concept for Marketing and IT teams, pointing out that CMOs and CIOs are both looking for similar attributes in their marketing technology, they are just using different terms: #MME15 Just like with #sales , marketing needs to agree on a common language with IT.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Check out the wall posts on Facebook. and Twitter. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. SMX West & East. B2B Marketing EXPO – London. March 25 – 26, London, UK.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

DECEMBER 9, 2010

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Top Rank Marketing

OCTOBER 4, 2023

Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Hubspot

OCTOBER 9, 2014

At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well. It also includes some pretty big Google sites, like YouTube and Gmail. YouTube Ads. Increase repeat visitor rates and engagement.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. According to WPForms, “the number of marketers who say Facebook is “critical” or “important” to their business has increased 83%.” LinkedIn ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

MARCH 23, 2021

Facebook Video Statistics 3.2 YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Single Grain

SEPTEMBER 18, 2023

Most businesses aren’t platforms like Google or Facebook. A survey by Forrester Research found that while 74% of businesses aim to be data-driven, only 29% succeed at connecting analytics to action. Last Word on How to Use AI AI is not the future, it’s the present. That’s where AI shines.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire.

Social Media 155

Social Media Media Paid Content Work Management 155

Brandpoint

MARCH 26, 2021

Your content might have started as a whitepaper, been edited down to an easily digestible eBook, visualized into a work-of-art infographic and even been translated into a presentation for the upcoming webinar. That’s a ton! If you’re able to get this much out of one or two of your content pieces per year, you’re accomplishing a lot.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Watch Thomas’ recent presentation from our Fast Forward virtual event, The $700k Sales Video (and 8 Others I Use Every Day to Source and Close Large Deals). It’s no longer just about basic Zoom calls or uploads to YouTube.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Marketing Insider Group

JANUARY 2, 2013

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. sources through the purchase funnel according to Peter Burris from Forrester. A YouTube video and a podcast is not to far out.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Watch Thomas’ recent presentation from our Fast Forward virtual event, The $700k Sales Video (and 8 Others I Use Every Day to Source and Close Large Deals).

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Content Standard

NOVEMBER 27, 2017

Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information. When the company purchased YouTube for $1.65 To Be Continued.

SEO 54

SEO SERP Paid Search Agency Planning 54

Content Marketing Institute

MAY 28, 2018

Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson The Posts tab presents a drop-down menu with options such as most retweets, most popular, most favorites, most replies, most clicks, and most reach.

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

SnapApp

DECEMBER 4, 2017

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. Only 12% of respondents said LinkedIn is ineffective, whereas 33% doubted Facebook — that’s 2% higher than Google Plus!

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167