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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. by Social Media Today.

Stats 90

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Some of it is direct marketing, such as email, display, and PPC search.

Survey 100

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

And people come -- they find your content in search results and in their social media feeds. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. Check out this ad from my colleague Marty Weintraub at AimClear, which sends anyone who clicks to his PPC analyses. About Ad Fatigue.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Smart.

Link 62

Four Trends Elevating Marketing as the Key Business Engine

Act-On

Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor,” according to Lori Wizdo, a principal analyst of Forrester Research. We are also experiencing an ongoing merger of media landscapes of consumer and business. Marketing was staff, not line , so not a revenue generator, and so not particularly powerful. Conclusion.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. But Facebook? April 2010.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Adam L. Ranked No.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Adam L. Ranked No.

B2B Social Media Strategy and Executive Buy-in

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being asked to guest blog for B2Bbloggers.

17 Silly Missed Lead Generation Opportunities

Hubspot

In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. In Social Media Status Updates: Sharing links to your offers' landing pages is the main way you can use social media for lead generation. On Social Media Profiles: Use the real estate on your social media profiles to highlight your top offers.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Which industry segments are most actively discussed in social media? Facebook (75).

Stats 14

The Mi6 Tweekly: Week of July 26, 2010

MI6 Marketing Agency

Interesting post about B2B Social Media for Pharma and Medical Devices. Facebook vs @Linkedin groups? Chart: What Pages Facebook Referral Traffic Visit When Going to Your Site (source: @Leadforce1). According to Forrester: 59% of online U.S. Chart: PPC conversions for Small Business search ads Q2/2009 to Q2/2010 (Source: WebVisible via/@eMarketer). Chart: Avg Budget Spent in PPC Campaign for US Small Businesses/# of Keywords Bought (Source: WebVisible via/@eMarketer). Monday. Chart: Build Your Own Interactive Charts! Tuesday. Who wins in #B2B? Thursday.

Inbound Marketing Goes Global

Hubspot

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. In fact, after a very fragmented beginning for social media in Europe, with geographical divergence in the popularity of varied platforms like Bebo, MySpace and ASmallWorld, Facebook is emerging as a leader across the continent. Very solid!”

Why Is Search…So…Darn…Hard!

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! The second is paid search or PPC advertising. But the bottom line: search is really hard.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. Facebook (165).

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about  spending budget on creating online buzz. The financial industry’s… Read more… Neil Stoneman | March 16th, 2009 | no comments Cross-fertilisation in social media: tweet my post and I’ll post your tweet Social media is a whirling tornado of content and comment.  Use social media to drive people to it (and vice versa). Come and get it! Come and get it! World&#.  Promise.

Paper 12

Search Engine Marketing and B2B – #B2BChat

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Search Engine Marketing and B2B – #B2BChat May 19th, 2010 | By Andrew Spoeth This post is brought to you through a partnership between B2Bbloggers.com and the B2B Search Strategy Summit.

This is the week that was: When the web changed

Earnest about B2B

For the Forrester CEO this means the death of the web – with applications offering faster and more efficient usability than we are all used to at the moment. This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn. Enjoy. There is however another shift coming…the rise of the app. Anything we missed?

This is the week that was: When the web changed

Earnest about B2B

For the Forrester CEO this means the death of the web – with applications offering faster and more efficient usability than we are all used to at the moment. Trend decline of the week: With content being so important to your social media efforts, we feel there is nothing better than the old faithful blog – both to share interesting and engaging content with your followers but also to give your own insight and opinion on issues in the industry. This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. ClickInsights: Tips on how B2B marketers should leverage social media. Read on to get their insights. Blogs. Books.