by Jesse Noyes | Tweet this Last year was all about social media, right? When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. by the end of 2011, according to the Direct Marketing Association. The year started out with a lot of predictions talking about the end of email,” said Bill McCloskey, Founder of OnlyInfluencers.com and an expert on email marketing. Social Media’s Big Year. There’s no doubt that social media had a big 2011. Email seems to be enjoying a similar trajectory as social media. Wouldn’t you? MORE >>

He’s been a constant contributor to B2B Sales and Marketing community @funnelholic and on his blog. This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. For you those of you that missed the webinar here’s some key takeaways: As B2B customer power grows marketers need to embrace community marketing. Tech marketers must follow suit, mixing traditional and social tactics to achieve broad community marketing objectives. MORE >>

Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  Is lead generation killing marketing? Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Social Media (246). MORE >>

Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. MORE >>

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum  (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer. And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Heck yeah! MORE >>