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| | CONTENT MARKETING FOR BI
APRIL 13, 2010 [Facebook, Forrester] Will Social Media Replace Traditional Marketing?
Social media is on the tip of most every B2B marketer’s tongue these days. Should we have a Facebook page?” Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. The study looks both at marketing activities and how the marketing spend is split amongst those activities. What about LinkedIn?
| | WEBBIQUITY
FEBRUARY 7, 2011 [Facebook, Forrester] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Now that social media has advanced from the “should we do it?
NOVEMBER 16, 2012 | HUBSPOT
[Facebook, Forrester] Understanding the New Roles in Marketing
AUGUST 23, 2012 | B2B MARKETING INSIDER
[Facebook, Forrester] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
APRIL 10, 2012 | IT'S ALL ABOUT REVENUE
[Facebook, Forrester] Why Social Shouldn’t Scare Email Marketers
FEBRUARY 7, 2012 | WEBBIQUITY
[Facebook, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2011 | WEBBIQUITY
[Facebook, Forrester] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
NOVEMBER 1, 2010 | DELICIOUS B2BMARKETING
[Facebook, Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics
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| | MARKETING GENIUS BLOG
MAY 21, 2010 [Facebook, Forrester] New Focus Needed for B2B Marketers
He’s been a constant contributor to B2B Sales and Marketing community @funnelholic and on his blog. This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. For you those of you that missed the webinar here’s some key takeaways: As B2B customer power grows marketers need to embrace community marketing. Tech marketers must follow suit, mixing traditional and social tactics to achieve broad community marketing objectives.
| | SOCIAL MEDIA B2B
AUGUST 4, 2010 [Facebook, Forrester] 28 Awesome B2B Social Media Statistics
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. of marketers said they used social media for marketing. Online accounted for 7% of the B2B marketing mix in 2008. Source ). Source ). Source ). Source ).
| | WEBBIQUITY
FEBRUARY 7, 2012 [Facebook, Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. 71% of companies now have a presence on Facebook.
| | MODERN B2B MARKETING
JUNE 13, 2010 [Facebook, Forrester] 5 B2B Marketing Infographics You Can’t Go Without
As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. Visualizing Facebook.
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IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 10, 2012 [Facebook, Forrester] Why Social Shouldn’t Scare Email Marketers
by Jesse Noyes | Tweet this Last year was all about social media, right? When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. by the end of 2011, according to the Direct Marketing Association. The year started out with a lot of predictions talking about the end of email,” said Bill McCloskey, Founder of OnlyInfluencers.com and an expert on email marketing. Social Media’s Big Year. There’s no doubt that social media had a big 2011. Email seems to be enjoying a similar trajectory as social media. Wouldn’t you? MORE >>
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 29, 2010 [Facebook, Forrester] 17 Compelling And Highly Usable B2B Marketing Statistics
Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. MORE >>
TOM PISELLO | MONDAY, OCTOBER 11, 2010 [Facebook, Forrester] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. MORE >>
B2B MARKETING ZONE POSTS | WEDNESDAY, JULY 7, 2010 [Facebook, Forrester] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Social Media (246). MORE >>
B2B MARKETING INSIDER | THURSDAY, AUGUST 23, 2012 [Facebook, Forrester] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer. And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Heck yeah! MORE >>
- [Facebook, Forrester] 2010 B2B Marketing Budgets and Mix Trends Research DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- [Facebook, Forrester] B2B Social Media Strategy and Executive Buy-in B2B MARKETING INSIDER | FRIDAY, JUNE 11, 2010
- [Facebook, Forrester] B2B Marketing Mix: Will Online, Social Tactics Lead? DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- [Facebook, Forrester] Why Is Search…So…Darn…Hard! B2B MARKETING INSIDER | THURSDAY, OCTOBER 14, 2010
- [Facebook, Forrester] Understanding the New Roles in Marketing HUBSPOT | FRIDAY, NOVEMBER 16, 2012
- [Facebook, Forrester] Tom Pisello: The ROI Guy: Demand Generation In the Face of. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- [Facebook, Forrester] This isn't your Dad's B2B Sales and Marketing TOM PISELLO | WEDNESDAY, JUNE 16, 2010
- [Facebook, Forrester] 17 Compelling and Highly Usable B2B Marketing Statistics DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
- [Facebook, Forrester] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference MODERN B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009
- [Facebook, Forrester] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
- [Facebook, Forrester] My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
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