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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively?

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Should we have a Facebook page?” Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. The study looks both at marketing activities and how the marketing spend is split amongst those activities. What about LinkedIn?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours, on facebook it’s 3.2 hours to 6.3 hours.

6 Social Media Marketing Myths to Avoid

Marketing Action

Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. myth you can keep.

Why Social Shouldn’t Scare Email Marketers

It's All About Revenue

by Jesse Noyes | Tweet this Last year was all about social media, right? When it comes to ROI, email remains a relatively inexpensive, high-return marketing method. For every dollar spent on email, the average return was expected to reach $44.25 by the end of 2011, according to the Direct Marketing Association. Social Media’s Big Year. There’s no doubt that social media had a big 2011. And Facebook – on its own IPO adventure – now boasts 845 million users with more than half of those clicking on daily. It dominated headlines. The Game is Changing.

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The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

B2B Marketing Insider

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum  (shameless plug: please join us!). Why is Multi-channel Marketing important? Why is multi-channel marketing important? Heck yeah!

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.  Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

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B2B Social Media Strategy and Executive Buy-in

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being asked to guest blog for B2Bbloggers.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

Monday, October 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011.

Understanding the New Roles in Marketing

Hubspot

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.

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Lies My Content Marketing Expert Told Me

WindMill Networking

So I thought I would take this opportunity to call out some of these Great Lies of Content Marketing (with the caveat that I come from a mostly B2B and tech background, and work with many smaller companies AKA startups; I understand that people in other fields may have different experiences). While it is hard to dispute the importance of great content – and the rise of content as a key weapon in the marketing arsenal – can we really say that it is king? Lie #4: You Need to Engage Consumers with Your Content Marketers seem to crave engagement – and fret when there is not enough. 

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5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. Visualizing Facebook.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.

17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

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Agencies Under Pressure to be More Digital

Act-On

The economy continues to dig its way out of the recession, and businesses that hunkered down for years are beginning to market themselves again. And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. This is heady stuff for marketers, let alone business leaders.

Why Is Search…So…Darn…Hard!

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Augmented Reality For B2B Marketing in 2011?" Hard to explain.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Is lead generation killing marketing? consider it an Owners Manual for B2B marketing today. Enjoy.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Is any of this relevant for B2B marketing today?” changed the B2B marketing landscape and sales process?

This isn't your Dad's B2B Sales and Marketing

Tom Pisello

Wednesday, June 16, 2010 This isn’t your Dad’s B2B Sales and Marketing Back in the day, in the 1970s and 80s, companies like Xerox and IBM established the best practices on how B2B, and especially technology, was successfully marketed and sold. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

Tom Pisello: The ROI Guy: Demand Generation In the Face of.

Tom Pisello

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success. How Do You Get Started in Content Marketing?

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns.