Remove Facebook Remove Forrester Remove Lead Generation Remove Resources Remove Traffic
article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

What happens if you have neither the budget nor the resources for sophisticated metrics? Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. .&# In Google Analytics look at Traffic Sources > Keywords.

B2B 60
article thumbnail

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Forrester Blog for Interactive Marketing Professionals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 social media lead generations to try in your next campaign

Sprout Social

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

article thumbnail

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. 6) ERP (17) Internet Cust.

article thumbnail

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Online visibility, lead generation and brand-building are all important.

article thumbnail

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

article thumbnail

6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

If you're not producing shoppable posts on Instagram, you could be missing out on a huge opportunity to increase website traffic and sales. The traffic on the brand’s website also increased by 2.5%, which came from users clicking on products in shoppable posts. And we've got proof for that. 6 Ways to Improve Customer Loyalty with AI.