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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products. Intent signals emanate from buyers’ interactions with content.

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Drive growth with account-based marketing

Martech

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. The power of ABM is due to the advantages of digital marketing; automating data collection and connection enables the customization of interactions with those customers.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Friends of Search Amsterdam. February 4, Amsterdam, Netherlands. SMX West & East.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. link] JasonPeck Hmm- privacy concerns here.

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Want to Produce Greater Content? This Quantcast Expert Has the Data to Do It

ClearVoice

To explore such topics, I spoke with Somer Simpson , VP of Product Management at Quantcast, to help navigate some of the latest industry trends as well as what Quantcast is doing to excel on a playing field currently dominated by powerhouses such as Google and Facebook. It’s basically a real-time interactive insights tool.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. A lot happens between the first and last interactions with your business that can influence conversions.