The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
Marketing Insider Group
AUGUST 23, 2012
Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer. And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Why is Multi-channel Marketing important?
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