Customer Experience Matrix

AUGUST 25, 2017

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s been my attitude as well. More precisely, I see AI enabling marketers to provide the highly tailored experiences that customers now demand.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174

Customer Experience Matrix

JANUARY 27, 2018

Further muddying the waters, social and ecommerce companies (Facebook, Amazon, and eBay) topped NetBase’s list of most loved brands while Google ranked just 29th. Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153

Customer Experience Matrix

SEPTEMBER 3, 2009

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. of the total. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

AUGUST 21, 2009

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120