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B2B Marketers: Is Your Online Brand Working?

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DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

MARCH 8, 2012

She points to Facebook’s Mark Zuckerberg’s likeability and GE’s CMO Beth Comstock’s attribution of GE’s likeability to the legacy created by Thomas Edison, “a genius renowned for his ‘common touch.’” In the article Caldicott talks about a brand’s likeability factor.

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B2B Marketing Traction

B2B Marketers: Is Your Online Brand Working?

Do Your Website Visitors Feel Like They’re on Another Planet?

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