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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Keep content on your website fresh and dynamic.

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. Setting up a Page is simple.

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How to measure 5 popular social media channels

Online Marketing Institute

How many times was your vanity URL used? Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. If you built a Facebook application, how many times was it installed and shared?

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

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Everything is measurable in marketing

Martech

Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. Marketing automation makes it straightforward to measure sales qualified leads and marketing qualified leads.

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How to Fix 4 Toxic Marketing Problems With Analytics

Hubspot

Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Even without sophisticated tools, you can use customized, short URLs and specific landing pages dedicated to your social campaigns to track their results.

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How to collect and mine your social media data for growth

Sprout Social

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.