ClearVoice

MAY 29, 2023

It encouraged marketers to ask the questions: What is a person trying to get done? What jobs can the product do for the person “hiring” it? Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Convince & Convert

OCTOBER 22, 2021

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. One of the biggest hurdles in getting people involved in an advocacy program is convincing them that there’s a personal benefit.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This personalized approach can uncover specific gaps in your offerings or customer interactions. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Content Standard

APRIL 2, 2019

. “Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. Original Research Leads to Personalized Content. Personalization. Personalization isn’t creepy, it’s expected. Image attribution: Robert Bye.

Research 107

Research Content Marketing Paid Search Agency Content 107

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

SmartBug Media

NOVEMBER 30, 2018

Similarly, making content specifically for Facebook won’t quite cut it when your conversations are happening on Instagram. By auditing your existing content, you can refine your content marketing strategy and make your content itself more personalized, topical, and relevant. Drive Engagement with Video Content.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. In addition to Analytics, other digital marketing platforms such as Google Ads, Facebook and LinkedIn have data available that provides valuable insights into user behaviour online.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Convince & Convert

JANUARY 16, 2015

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. On JetBlue’s Facebook page, they shoot to respond within two to four hours. On JetBlue’s Facebook page, they shoot to respond within two to four hours. If you could do a Skype call with any person, who would it be?

Service 134

Service Skype Social Media Forecasting 134

seo.co

MARCH 28, 2021

A random Facebook user who sees your post in their news feed is not a lead. The person driving by your store is not a lead. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. It’s at the interest stage of the funnel that a person becomes a lead.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Hubspot

JANUARY 16, 2020

If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Engage with audiences by conducting focus groups. Run one creative ad, but personalize for various audiences.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

ConvertKit

APRIL 17, 2019

There are so many more details, characteristics, and traits that make a person who they are. Do they prefer to engage by clicking links in an email or replying personally? If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

There are so many more details, characteristics, and traits that make a person who they are. Do they prefer to engage by clicking links in an email or replying personally? If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Hubspot

NOVEMBER 23, 2020

But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern). Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? Does this person make all the buying decisions? Facebook Audience Insights.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Convince & Convert

NOVEMBER 17, 2016

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. ’ One of the biggest hurdles in getting people involved in an advocacy program is convincing them that there’s a personal benefit.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

SmartBrief - Marketing

JULY 31, 2023

For instance, they can recommend products to customers on their birthdays to create a personal touch, personalize their offerings for superior relevance and develop strong brand equity. These in-person events work well for brands because customers value social networking.

Communities 52

Communities Brand Identity Branding Work Management 52

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. In some cases, official social media channels take on a personality of their own, like the US Consumer Product Safety Commission. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological. Ability to crowdsource. Scams are prevalent.

Social Media 139

Social Media Media Privacy Transparency 139

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. million people have been hired by a person they connected with on the platform.

Tools 91

Tools Work Management Marketing Management Business 91

Contently

JULY 12, 2017

I love to lampoon marketing buzzwords , but truth be told, I use them every day. (“Let’s optimize this article with real-time personalization that’ll yield down-funnel business results, guys!”) How do you create it? Ashley, New York. ” Data is just one part of a larger machine. This process is crucial.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. Using this collected and analyzed data, you can develop a profile of a person that combines demographic information and common themes from your data.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

seo.co

MAY 11, 2021

You know who your customers are and you’re able to reach each group in a very specific way that resonates with them. The key to successful marketing is to reach the right person with the right message at the right time. However, you’ll have to dig in deeper and get to know your market on a more personal basis. Focus groups.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. Setting up a Page is simple.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. The key is to take feedback seriously but not personally.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Navigate the Channel

MARCH 13, 2023

eCommerce businesses must learn how best to gather and assess customer feelings about their experiences without that personal exchange. This is particularly true if you have an eCommerce site, as brick-and-mortar businesses still have the luxury of face-to-face communication and interaction with customers. What is Net Promoter Score (NPS)?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. B2B social media strategy is all about standing out. As a result, your social media campaign will appeal to a wider range of people while appearing less monolithic.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! ). The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Content Marketing Institute

DECEMBER 17, 2018

Start a focus group. Invite your customers in for an appreciation lunch and in-person interviews. Level Up by Facebook. Facebook recently launched the Level Up program, a series of ad-creation workshops developed for businesses and nonprofit organizations with African-American and Latin-American owners.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Biznology

AUGUST 6, 2014

We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. But, for the most part, we’re still guessing. That guessing game is evident in the difficulty large incumbent organizations have in innovating.

Barriers 80

Barriers Fulfillment Mobile Marketing Work Management 80

Vision6

NOVEMBER 12, 2020

Kat shared three helpful strategies to creating personal, helpful and authentic conversations through live chat: Attract by… Engage by… Delight by… It’s important to stay ahead of the tech curve by building chat into your existing tech stack. One-on-ones with customers Focus groups. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

ClearVoice

MARCH 19, 2021

Shared an old Dos Equis “Most Interesting Man in the World” clip on Facebook? Especially for products that are usually sold in stores (most CPG including food, drink, personal care), brand awareness can often be the only goal of a campaign. Watched a perfume commercial straight through trying to figure out the point of it?

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Brandpoint

APRIL 8, 2019

Even if your audience prefers emails that are shorter and to the point versus something that resembles a letter to a close friend, there are still ways to provide your expertise and personality in your communications. Including the very top line about the song he was listening to while compiling the newsletter is a nice personalizing touch.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Content Standard

MAY 10, 2018

We’re not too far off this scenario today; marketers have been tracking and segmenting based on data for years, tailoring and personalizing how they speak with their audiences to ensure greatest conversion. Unfortunately, the GDPR compliance deadline of May 25, 2018 was too late for those 87 million people affected by the Facebook leak.

Paid Search Agency 54

Paid Search Agency Ethics Eye-Tracking Work Management 54

Content Standard

JULY 24, 2018

Writer and marketer Luan Wise talks about “empathic listening,” meaning “listening with the intent to understand, to get inside another person’s frame of reference or world view.” Focus Groups. Sure, focus groups are costly, but the audience insights you get from them are priceless.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45