Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Martech

MARCH 23, 2022

Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. First, you must conduct enough research to obtain a statistically relevant sample size. Still, otherwise, brand strength requires classical market research techniques.

Marketing Attribution 112

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 112

Single Grain

JUNE 3, 2021

Here are the best channels to hire a director of marketing for your company: Use LinkedIn. You can search on LinkedIn with keywords like “growth marketer,” “marketing director,” “director of marketing,” “SaaS marketing director,” etc. Which is better – focus groups or surveys?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? That means we can all conduct market research for less money, across a larger sample size, and with less time investment. But when you're tasked to sit down and actually. many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Biznology

MAY 9, 2012

This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. But, as you know, a focus group of one spells disaster. Fortunately, there are several very easy ways to understand reading and research habits of this group. These are just a sampling of questions.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95