Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. The company viewed social media as a massive, unorganized focus group. . — Jordannn (@lockha12) August 15, 2018.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Convince & Convert

OCTOBER 22, 2021

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. To address this, Gear followed up by hosting informal social media 101 classes for Instagram, Facebook, and Twitter.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

Communities 151

Communities Social Media Curation Facebook 151

Contently

JANUARY 4, 2017

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I Today, much of the traffic to native advertising comes through sponsored Facebook posts.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Stevens & Tate

APRIL 18, 2024

Automation tools can schedule consistent content postings across various platforms like Facebook and Instagram, ensuring a steady stream of engaging material that highlights community events, resident stories, and useful information about living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. Using tools such as Google Analytics, Facebook Audience Insight, and social media monitoring platforms. You may also run customer surveys, interviews, or focus groups. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Brandpoint

JANUARY 29, 2020

In the description of your workshop, it states “the best focus group lives in the world of social media.” Interestingly enough, I’m starting to see hints that the aspects of the industry are heading back towards a more social/community role with the increasing popularity of Facebook groups.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

SmartBug Media

NOVEMBER 30, 2018

Similarly, making content specifically for Facebook won’t quite cut it when your conversations are happening on Instagram. Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. We focused our advertising budget on Facebook and Google after learning these were the top two channels for daily usage and school research. Image attribution: Omar Lopez.

Research 107

Research Content Marketing Paid Search Agency Content 107

Convince & Convert

JANUARY 16, 2015

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. On JetBlue’s Facebook page, they shoot to respond within two to four hours. On JetBlue’s Facebook page, they shoot to respond within two to four hours.

Service 134

Service Skype Social Media Forecasting 134

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Sprout Social

MARCH 7, 2022

Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. In addition to Analytics, other digital marketing platforms such as Google Ads, Facebook and LinkedIn have data available that provides valuable insights into user behaviour online.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. You can also define a hero product as the one that the company wants to focus on and therefore allocates the most marketing budget for. Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Facebook caught on because of this. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Stevens & Tate

JULY 1, 2019

Comcast launched an advertising strategy that will target audiences better in an effort to lure more advertisers away from digital platforms like Facebook and Google. Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

seo.co

MARCH 28, 2021

A random Facebook user who sees your post in their news feed is not a lead. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? Conversations.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Hubspot

JANUARY 16, 2020

If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups. Engage with audiences by conducting focus groups. One way you can figure out how to market to them is by asking them!

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Hubspot

JULY 7, 2011

It was a big news week for Google last week, and the announcement of its new Google+ social network had a lot of us wondering, "How will Facebook respond?". Facebook unveiled its new partnership with Skype to launch a new video calling feature within Facebook , which has already begun rolling out to users. Skype has 170 million.

Skype 28

Skype Facebook Features Video Marketing 28

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” But it’s also affecting other areas.

Storytelling 65

Storytelling Advertising Agencies Youtube Mobile Advertising 65

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Convince & Convert

NOVEMBER 17, 2016

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans.

Brand Identity 100

Brand Identity Branding Analysis CMO 100

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. Setting up a Page is simple.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Contently

JULY 12, 2017

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionally with content that triggers nostalgia.” ” Data is just one part of a larger machine. This process is crucial.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Hubspot

NOVEMBER 23, 2020

Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]? Facebook Audience Insights. If your audience is active on your Facebook Page, you can learn a lot about their behaviors and patterns through Facebook Audience Insights.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Well, there’s no shortage of industry groups around. Get on LinkedIn groups if you can find some that are helpful. Facebook groups are often good, too. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130