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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

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New LinkedIn Features Can Transform How You Engage with Customers

Trade Press Services

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

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10 Ways to Improve Your Social Media Profiles Right Now

EveryoneSocial

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. That can affect your personal brand , your effectiveness at social selling , and more. But what you do need is a high-quality profile picture. Be Picture Perfect.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Not so much. billion users.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.