| || |
|Page 1 of 1 || Previous | Next |
| | BIZNOLOGY
JULY 28, 2015 [Facebook, Features] My online influencer research and engagement process
Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band.
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 2, 2011 [Facebook, Features] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
I spent most of this week at Salesforce.com ’s Dreamforce conference. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation
MAY 5, 2016 | INFER
[Facebook, Features] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
JULY 28, 2015 | BIZNOLOGY
[Facebook, Features] My online influencer research and engagement process
JULY 3, 2014 | HUBSPOT
[Facebook, Features] Everything You Need to Know to Successfully Live-Tweet Your Event
FEBRUARY 9, 2014 | HUBSPOT
[Facebook, Features] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
JULY 15, 2013 | CUSTOMER EXPERIENCE MATRIX
[Facebook, Features] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
NOVEMBER 15, 2012 | MODERN B2B MARKETING
[Facebook, Features] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 [Facebook, Features] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Email and Online Marketing. Marketing Automation. Pricing.
| | BUZZ MARKETING FOR TECHNOLOGY
APRIL 6, 2010 [Facebook, Features] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Share this on Facebook. Tweet This!
| | MODERN B2B MARKETING
SEPTEMBER 15, 2012 [Facebook, Features] 13 Famous (and Must-See) Marketers at Dreamforce
Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, salesforce.com. Author of Complete B2B Online Marketing and Sr. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL).
| | MODERN B2B MARKETING
SEPTEMBER 20, 2012 [Facebook, Features] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. Only 33% of people trust what companies say about themselves online, while 92% believe what their peers have to say. Optimize Facebook EdgeRank to nurture relationships socially. B2B Marketing Modern B2B Marketing b2b marketing B2B social media content marketing Salesforce.comContent!
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 19, 2012 [Facebook, Features] Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns
Our highly anticipated Thursday session features Marketo’s CMO, Sanjay Dholakia and Michele Edelman, VP of Consumer Marketing at Warner Brothers Digital Distribution. They have 390 Facebook pages with over 455 million fans. Sanjay shares a compelling stat—people are spending ¼ of their time online on social networks. B2B Marketing Modern B2B Marketing b2b marketing B2B social media Salesforce.comby Dayna Rothman We are now into the second day of Dreamforce! You can feel the energy in the streets as Salesforce has officially taken over San Francisco. Who knew? MORE >>
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012 [Facebook, Features] Business Must Have: Social CRM apps
Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse. Social CRM apps have been shown to help business objectives. A new Nucleus Research report showed that the productivity of sales people increased 26 percent when they had CRM apps with social features and mobile access. Sales teams are more equipped with an integrated view of online conversations of their customers and as a result can obtain more relevant information that is crucial to sales operations. MORE >>
WEBBIQUITY | MONDAY, JULY 19, 2010 [Facebook, Features] B2B Marketplaces: A New Breed Takes On an Old Problem
While online marketplaces worked well for commodity purchases like office and maintenance supplies, they were viewed skeptically by buyers and sellers alike for more strategic purchases. But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 The company’s goal is to become a global online channel for SaaS and PaaS (platform as a service) b2b application providers. Share this on Facebook. Digg this! MORE >>
CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 15, 2013 [Facebook, Features] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Other traditional marketing automation features will be added as well. This will change as Vocus adds conventional marketing automation features. MORE >>
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 11, 2011 [Facebook, Features] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
The latest release adds features that are most important to enterprise marketers. These included revenue reporting, anonymous visitor lookups, marketing calendars, and advanced scoring features such as caps on points from one event type. Clients who needed those features had to remain on the previous system (Engage B2B). It still doesn’t offer all the features of the oldl B2B product because Silverpop decided that some were not worth duplicating. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Salesforce.com integration. MORE >>
- [Facebook, Features] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week HUBSPOT | SUNDAY, FEBRUARY 9, 2014
- [Facebook, Features] Everything You Need to Know to Successfully Live-Tweet Your Event HUBSPOT | THURSDAY, JULY 3, 2014
- [Facebook, Features] How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- [Facebook, Features] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing INFER | THURSDAY, MAY 5, 2016
- [Facebook, Features] 3 Great Twitter Apps for Content Marketers WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
- [Facebook, Features] What Tools and Management Systems Work Best for B2B Lead Generation B2BBLOGGERS | FRIDAY, MAY 21, 2010
- [Facebook, Features] OnPath becomes agency partner for Radian6 ONPATH | TUESDAY, SEPTEMBER 4, 2012
- [Facebook, Features] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- [Facebook, Features] Online Marketing News in 2009: The Year’s Hottest Events MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009
- [Facebook, Features] LinkedIn Adds the Ability to Follow Companies HUBSPOT | FRIDAY, APRIL 30, 2010
- [Facebook, Features] Demand Generation Vendors Offer Few Social Media Applications CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2009
- [Facebook, Features] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- [Facebook, Features] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers TOM PISELLO | WEDNESDAY, OCTOBER 13, 2010
- [Facebook, Features] Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010