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| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 2, 2011 [Facebook, Features] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
I spent most of this week at Salesforce.com ’s Dreamforce conference. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation
| | LOOPFUSE
OCTOBER 17, 2011 [Facebook, Features] Marketing Automation Blueprint - The Ultimate "How To" Guide
The free ‘Community’ edition is high quality software but not as stable or as fully featured as its Enterprise stable mate. Meanwhile, he wanted to capture accurate lead information and track online behavior so that each lead could be continuously compared with the ideal customer profile. Our CMS has been configured to offer premium content and features (e.g. Tough call?
AUGUST 14, 2013 | LOOPFUSE
[Facebook, Features] A CMO to-do list for the first day on the job
JULY 15, 2013 | CUSTOMER EXPERIENCE MATRIX
[Facebook, Features] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
NOVEMBER 15, 2012 | MODERN B2B MARKETING
[Facebook, Features] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
SEPTEMBER 20, 2012 | MODERN B2B MARKETING
[Facebook, Features] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
SEPTEMBER 19, 2012 | MODERN B2B MARKETING
[Facebook, Features] Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns
SEPTEMBER 15, 2012 | MODERN B2B MARKETING
[Facebook, Features] 13 Famous (and Must-See) Marketers at Dreamforce
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| | BUZZ MARKETING FOR TECHNOLOGY
APRIL 6, 2010 [Facebook, Features] Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Share this on Facebook. Tweet This!
| | MARKETING GENIUS BLOG
APRIL 6, 2010 [Facebook, Features] Social Media, CRM & Marketing Automation
Whether they use more consumer oriented networks like Facebook, or business platforms like LinkedIn, Social Media is a given. Slowly but steadily the various vendors are offering social features: Salesforce.com is piloting Chatter , a Facebook-like collaboration tool, and lists several Social Media partners in the AppExchange. Also Oracle is touting social features. Rightnow also provides social media monitoring with their Cloud Monitor, and many more vendors provide social features of their own. Share this on Facebook. Social Media Trends.
| | FOLLOW THE LEAD
JUNE 22, 2010 [Facebook, Features] Are you budgeting for easy listening in a rock-and-roll era?
Our first podcast, titled “Switching Marketing from Mono to Surround Sound,” features Clara Shih , founder and CEO of Hearsay Labs , and Steven Woods , CTO of Eloqua and author of Digital Body Language. Tags: Sales & Marketing "The Facebook Era" Andrew Gaffney Clara Shih DemandGen Report Digital Body Language Eloqua Hearsay Labs Salesforce.com Steven Woods
| | WEBBIQUITY
JULY 19, 2010 [Facebook, Features] B2B Marketplaces: A New Breed Takes On an Old Problem
While online marketplaces worked well for commodity purchases like office and maintenance supplies, they were viewed skeptically by buyers and sellers alike for more strategic purchases. But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 The company’s goal is to become a global online channel for SaaS and PaaS (platform as a service) b2b application providers. Share this on Facebook. Digg this!
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MODERN B2B MARKETING | SATURDAY, SEPTEMBER 15, 2012 [Facebook, Features] 13 Famous (and Must-See) Marketers at Dreamforce
Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lauren Vaccarello, salesforce.com. Author of Complete B2B Online Marketing and Sr. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Disclosure: The sessions featuring Copyblogger and Warner Brothers also include Marketo speakers.). B2B Marketing Salesforce.comby Maria Pergolino Dreamforce is packed with big names. MORE >>
MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012 [Facebook, Features] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Variance = Most solutions have some form of this capability, but the scope and depth of the feature varies greatly across vendors, so check to make sure your vendor has what you need. Email and Online Marketing. No (except salesforce.com Radian6). MORE >>
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012 [Facebook, Features] Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo
Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. Only 33% of people trust what companies say about themselves online, while 92% believe what their peers have to say. Optimize Facebook EdgeRank to nurture relationships socially. B2B Marketing Modern B2B Marketing b2b marketing B2B social media content marketing Salesforce.comby Dayna Rothman What a whirlwind Dreamforce has been! Both the days and nights have been jam-packed with learning, networking, and having fun. What an amazing concert and a HUGE a crowd. Content! Great stuff! MORE >>
MARKETING GENIUS BLOG | TUESDAY, JUNE 22, 2010 [Facebook, Features] Chatter Gets Genius
Genius got in on the action as a featured Chatter Exchange Partner. With Genius for Chatter customers can share and align company activity with contact and at the same time track the contact’s interactions with the company – whether it be a site visit, online chat, response to a Google AdWord or social media conversation. Share this on Facebook. Tags: salesforce.com social marketing social marketing automation social media Chatter for Genius genius.com Salesforce To learn more about Genius for Chatter click here. Tweet This! Share this on LinkedIn. MORE >>
MODERN B2B MARKETING | TUESDAY, DECEMBER 15, 2009 [Facebook, Features] Online Marketing News in 2009: The Year’s Hottest Events
Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. MORE >>
- [Facebook, Features] Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 19, 2012
- [Facebook, Features] Genius Simplicity MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011
- [Facebook, Features] Business Must Have: Social CRM apps SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
- [Facebook, Features] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 11, 2011
- [Facebook, Features] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 15, 2013
- [Facebook, Features] What the LinkedIn IPO could mean for B2B communicators B2B VOICES | WEDNESDAY, MAY 18, 2011
- [Facebook, Features] 3 Great Twitter Apps for Content Marketers WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
- [Facebook, Features] 9 Social Listening & Tracking Tools MARKETING GENIUS BLOG | FRIDAY, MAY 7, 2010
- [Facebook, Features] A CMO to-do list for the first day on the job LOOPFUSE | WEDNESDAY, AUGUST 14, 2013
- [Facebook, Features] How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- [Facebook, Features] Why Free? Why Now? LOOPFUSE | WEDNESDAY, JUNE 30, 2010
- [Facebook, Features] Turn your product into your marketing with LoopFuse Custom Events LOOPFUSE | MONDAY, NOVEMBER 14, 2011
- [Facebook, Features] Four Ways to Improve Your Marketing Efforts with Automation LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
- [Facebook, Features] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- [Facebook, Features] LinkedIn Adds the Ability to Follow Companies HUBSPOT | FRIDAY, APRIL 30, 2010
- [Facebook, Features] Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- [Facebook, Features] What Tools and Management Systems Work Best for B2B Lead Generation B2BBLOGGERS | FRIDAY, MAY 21, 2010
- [Facebook, Features] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- [Facebook, Features] OnPath becomes agency partner for Radian6 ONPATH | TUESDAY, SEPTEMBER 4, 2012
- [Facebook, Features] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers TOM PISELLO | WEDNESDAY, OCTOBER 13, 2010
- [Facebook, Features] Why CRM Is Not Enough For B2B Marketing MARKETING GENIUS BLOG | TUESDAY, MARCH 30, 2010
- [Facebook, Features] Demand Generation Vendors Offer Few Social Media Applications CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 2, 2009
- [Facebook, Features] Lead Management Features MARKETING GENIUS BLOG | WEDNESDAY, JULY 1, 2009
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