KoMarketing Associates

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. This may be one of the best new features of LinkedIn Pages. HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. of your audience on Facebook.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

B2B Marketing: Facebook vs. LinkedIn. B2B Marketing: Facebook vs. LinkedIn. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. How Social Is B2B?

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Certifications: Many larger SaaS companies, like Salesforce and Hubspot , offer certifications for their own products. In addition, it gives SaaS companies the opportunity to get users more invested in their products and to make sure they are taking advantage of all the features they are paying for.

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

– Dharmesh Shah (Founder / CTO of HubSpot). HubSpot 's @Dharmesh : "Market Unto Others As You Would Have Them Market Unto You." – Nataly Kelly (VP of Marketing, Localization at HubSpot). – Mari Smith (Social Media Thought leader and Facebook Marketing Expert). How many times do you check?

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. This can be tracked in sales or lead generation software, such as HubSpot. . This HubSpot guide is a fantastic resource for improving on-page SEO. .