Trending Sources

12 Secret Facebook Features Every Marketer Should Be Using [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Using Facebook is easy enough -- most of the 1.49 But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. If you want to up your Facebook skills, check out this infographic from Post Planner.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Hubspot tends to view inbound marketing as an engine for leads.

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below). First a disclaimer: I don’t actually subscribe to Hubspot any longer. Jeff Ogden on Hubspot TV.

7 New Twitter Features You May Have Missed

Hubspot

We know how tough it can be to keep up with these types of updates, which is why we put together a handful of the more notable features and changes below. Marketers, take note. 7 New Twitter Features You May Have Missed. 1) The 140-Character Count Loophole. Image Credit: HubSpot & MDM. Next to Compose image descriptions , turn that feature on. No small portion.

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Well, YouTube took a page out of Facebook's. I'll wait. 3m39s ).

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. Note: Snapchat also offers Sponsored Lenses -- like the Gatorade one featured in #4 on this list -- but it'll cost you. Most brands utilize this feature, as it allows you to reach a larger audience.

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

Hubspot

Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version , and some of these features have totally reshaped how people use the app in the first place. Read on for some more advanced tips and features. Already have the basics down?

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. microscope story was featured below our CT scan story. All rights reserved. Introduction 3 II.

Facebook's Newest Feature: See Who's Posting From Your Company Page

Hubspot

Well, now you''ll have a little less mystery on Facebook. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. If you''ve ever managed a Facebook page with multiple admins, you know that this update is incredibly helpful. Do you think this new feature will help prevent future ones? How''d you deal with it?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

13 Essential Features for Taking Payments on Your Website

Hubspot

13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. If you're a HubSpot customer using the Website Platform, you can get a standard SSL certificate for free starting October 1. And I'm not alone.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

Contently

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. Look for.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog. What Do HubSpot's Compounding Posts Look Like? However, longer posts are clearly the social winners for the HubSpot blog.

This Week in Content Marketing: Content Creation Plummeting on Facebook

Junta 42

In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. Among the most interesting: Facebook users are becoming lurkers; 66% report they didn’t post anything there in the last three months.

How to Write Better Headlines for Your Facebook Ads

Hubspot

billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. With 1.13 Need help writing more concise content ?

Ads 49

Benefits of HubSpot's Social Media Tool

Synecore

What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. What Would That Look Like? Wrong!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. Look for.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

recently took a quick tour of vendor sites to see what social features they’re offering. need to stress that I’ve only credited vendors for features they list on their site. strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them. But social is clearly growing fast and has great potential.

The 23 Best Content Ideation Tools

Webbiquity

Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. Scroll through common title formats you can insert your keyword(s) into, or use the search feature for additional ideas. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas. Google Review Count: 2,930,000. Wrike.

Tools 104

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. News Module.

How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]

Hubspot

With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. So how can you start taking advantage of this awesome feature? For the purposes of this tutorial, I''m going to add a link to my work under my current LinkedIn position at HubSpot. Voila!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. Look for.

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Hubspot

When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. If you get caught violating the above terms, Facebook could take action against your Page.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

Laugh and Learn featuring @fearlesscomp | Episode 26 – Google Wave

Fearless Competitor

Facebook. We also invite you to tune into HubspotTV at 4:00pm today to watch the great weekly marketing show with Mike Volpe and Karen Rubin. (I was also the featured guest on Hubspot TV recently.). B2B Lead Generation | Laugh and Learn Episode 26 – Google Wave. We do this show every Friday at 11am. Click on any of the links below to visit any of our sites. Twitter.

New Facebook Premium Advertising Features Offer Marketers 3X the ROI

Hubspot

Looks like Facebook wanted to close out February 2012 with quite a bang. Facebook Premium Offers. So what are these new features all about? Let's break down what each new feature does and how it changes how you advertise on Facebook. Facebook Premium Offers. The release of "Facebook Premium Offers," available now -- that's what it means.

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Facebook. HubSpot on. Face Boo K.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? Facebook Guides, Tips & Techniques. Facebook Apps and Tools.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. If the network you''ve chosen is one of the big three (Facebook, LinkedIn, or Twitter), I''d highly suggest checking out this post for tips on crafting excellent posts on each network. Sound good? Is it just a time thing? Thanks!

How to Create a Facebook Business Page That Doesn't Suck

Hubspot

So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Try embedding a Facebook Like Box in your blog sidebar.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements?

PPC 29

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Facebook Best Practices.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

Best 92

13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

Hubspot

So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. Dollar Shave Club continues to prove this time and time again with their simple, fun Facebook ads that combine a simple picture or graphic with brief copy. It's easy to hate on online ads. Most of them are pretty awful. But thankfully, not all online ads are bad.