Writing on the Web

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The Pros of LinkedIn vs. Facebook for Professionals

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You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks.

Connect Your Blog to Facebook Automatically

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Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Share this on Facebook.

4 Reasons to Publish on a LinkedIn Blog

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You can also connect with her on Facebook , Twitter and of course, LinkedIn. Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Indeed, you should opt for a newspaper-like kind of formatting. We forget that sometimes.

How to Become a Pinterest Warrior

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After all, we’re talking about a network which offers traffic that is more likely to drive sales than either Facebook or Twitter. Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. Where should you start?

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn. How can you use Social Media tips when you’re away from the office for a week? Time-saving tip: Use social media.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

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Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter.

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Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. The full post was written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for a wide range of administrative support services specializing in social media, including Facebook , LinkedIn   and  Twitter. .

A Checklist for a Good Blog

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Compared to Facebook and Twitter, it’s a real publishing platform where what you write will help you get found, get known and get clients. After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

How to Lure Readers to Your Blog from Social Media

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Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media? You’ll need to catch their attention right away. Use Social Media to Gauge Reactions Toward Your Content.

Your Business Blog Sweet Spot: How to Find It and Keep It

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Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? You can’t do that without asking them what their interests are. Wikipedia.

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Your Business Newsletter: What’s Your Brand Personality?

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Did you know that the  Aflac duck  has had 13 times as many Facebook friends as the Geico gecko? When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. The  gecko.

6 Tips for Easy Ebook Promotion with Social Media

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Did you know that Goodreads has over 1 million users on Facebook alone? You can see what a great example of the Goodreads app is on this Facebook page. 4. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. Really? Yes, I did say “easier.”. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, your Amazon house.

5 Uses for Your Business Blog

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Follow Straight North on Twitter   and connect with   Straight North on Facebook. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.

Blog Design Blink Test: Simple, Easy Navigation

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Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity. Your picture.

Pinterest: 3 Reasons To Take Note

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Real Simple magazine, for example, already sees more referrals from Pinterest than Facebook. 3. Facebook Fan Page: Top 5 Reasons to Have One. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? Why does it matter? 1.

Starting a New Blog?6 Things a Business Blog Must Have

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Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn. Anything you are putting on your own blog should be worth sharing with the online community, so do go ahead and toot your own (virtual) horn by sharing it on your Facebook page, Google+ , LinkedIn, and on Twitter. Make Sure Your Posts Get Read!" Image: FreeDigitalPhotos.net ).

How to Make Content More Engaging: 10 Tips

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Share this on Facebook. The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. The human brain is emotional at its very core. Digg this!

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4 Tips to Attract More Readers to Your Business Blog

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Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. An image on your update in Facebook is likely to be seen and read by more audience. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job.

Social Business Success Starts at the Top

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The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Twitter is not just for kids. Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. Image: FreeDigitalPhotos.net ). Someone should send the boss a memo. So it seems like a relatively easy concept, right?

3 Networking Tips with LinkedIn Groups for Business

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LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. LinkedIn Groups.

Your Business Blog Year 10: Is It Still Worth It?

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Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

Social Media for Busy Business Bloggers

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First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users. Facebook tops Google for weekly traffic in the U.S. always advise clients and colleagues to stick to the major social media site icons, such as Facebook, Twitter, LinkedIn and Pinterest. Over 25% of U.S.

What Google and Facebook Hide From You

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Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. 10 Ways to Use Facebook as a List Building Tool. They know more about you than you realize. And they don’t ask you, they simply assume way too much. find it annoying when I’m served up pages and ads in Spanish or for local businesses.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

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Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" Which e-newsletter and blogs do you subscribe to? Wikipedia.

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Why You Should Be Happy Before You Blog

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Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. Share this on Facebook. Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience.

Small Business Content Marketing: When to Hire A Freelance Writer?

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Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. In order to get the online results you deserve (leads: phones calls, emails, sales!)

Content Rules: Secrets of Writing Compelling Content

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And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Share this on Facebook. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Many experts echo: tell stories. solve these problems. 2011).

Why Content Marketing with Video Is Key

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Share this on Facebook. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?)

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Feed Your Blog Automatically to LinkedIn & Twitter

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This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to use the networked blogs and check off that you want your posts to go to Twitter in addition to Facebook. Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. Twitter.

How Blog Readers Find You – A Diagram

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And they do go to Facebook , Twitter , and LinkedIn. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? keep hearing the same reasons, over and over. Well worth it, IMHO.

LinkedIn Power Tips: Give Before You Receive

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Maybe Facebook is better left for your family and friends? Related posts: The Pros of LinkedIn vs. Facebook for Professionals. Why Use Twitter, Facebook & LinkedIn for Content Marketing? If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. photo courtesy  jannoon028 ). Search engines love keywords!

Content Checklist: Don’t Publish Without It

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Share this on Facebook. I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Yeah, I know that’s ridiculous. Readable. Understandable. Actionable.

Content Marketing with Stories: Better than Facts

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Share this on Facebook. Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. In another study, when information was labeled as fact, it was subjected to critical analysis. story is all about context. case study.

Content Curation: How to Become a Thought Leader

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Share this on Facebook. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. first heard the term content curation is this post by Rohit Bhargava back in 2009. Blog this on Blogger. Digg this!

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

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Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Following a few simple rules can make a huge impact on your success rate with social platforms like Facebook and Twitter. It seems that the younger the employee, the more frequently they use social media. As a result, social media outlets are used less to connect and more to keep up.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

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Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it!