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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind.

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E-books: More Than a New Marcom Fashion

WriteSpark

Facebook, Twitter). The call to action can provide a link for immediately taking the next step. You can also embed links to forward the e-book through social bookmarking sites (e.g., Deli.cio.us) and microblogging sites (e.g., Or, share customer stories and anecdotes in the same ways.

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Different project types simply have differing needs for a writer's knowledge, skill, and focus.

article thumbnail

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Different project types simply have differing needs for a writer''s knowledge, skill, and focus.