| | | What Works - What Doesn't | |  Facebook | 6 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T JULY 8, 2010  Time to Kill the Press Release? And what with internal and external bloggers and Tweeters, anyone who cares will probably see your latest news by following your blog, Tweets or Facebook page, or through a Web search, long before they see a formal press release. While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much. | WHAT WORKS - WHAT DOESN'T DECEMBER 21, 2010  If You MUST Write A Press Release, Do It Better Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. That led one attendee to ask why. They get decent readership, she said, as well as some media mentions. | | | | | |
| WHAT WORKS - WHAT DOESN'T FEBRUARY 2, 2010 What B2B Readers Want, Circa 2010 Virtually every reader I talked to not only was unenthusiastic about Facebook, Twitter, etc., One went so far as to say anyone in his position who had a professional Facebook page should be shot. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. The impetus is a competitive analysis I’m helping do for a publisher, which includes asking readers about everything from what they read, how they get it (print or online) to how they use content to do their jobs better. Paper is NOT dead. Social networking? News, that is. | WHAT WORKS - WHAT DOESN'T JULY 21, 2010  Selling Your Weaknesses in B2B Content Marketing Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. Did HubSpot shoot itself in the foot? The implied solution? | WHAT WORKS - WHAT DOESN'T MAY 4, 2010  Real Editors Don't Just Retweet “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. One common refrain I keep hearing is that marketers should “think like an editor” in deciding what information to give to customers. That’s what real editors do. | WHAT WORKS - WHAT DOESN'T JANUARY 7, 2011  eBook: Content Marketing: Where To Place Your Bets IT customers today are overwhelmed with promotional information – emails, newsletters, Tweets, blogs, Webinars, podcasts, YouTube, Slideshare and even Facebook updates. Click Image To Download. With even CIOs doing much of their product research on-line, how can you as a marketeer cut through the clutter with quality content that keeps prospects engaged? world. | | | | | | | |
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