It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Among the report's other findings: While the total amount of time spent online, globally, increased by 18% last year, the amount of time spent on member communities rose by 63%, and the time spent on one site—Facebook—rose an astounding 566%. The largest growth in Facebook traffic came from people in the 35-49 age bracket. It's growing at an astounding rate. Those in the U.K.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook. Any person who responded to the Tweet or Facebook item also got the contest ad in their Nabbit Account.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
In It Came from Facebook! But also base your plans on research, learning from the mistakes and successes of social media pioneers. ** technorati tags: Facebook, social media marketing, b2b marketing, MarketingSherpa, social media metrics, Techrigy, Radian6, online news release distribution, blogger relations, Eloqua, Steven Woods, Lorna Li, social media marketing roadmap del.icio.us
Content Marketing 2016: Staffing, Measurement, and Effectiveness
distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Twitter Tools Similar in concept to Facebook applications â€”but differentâ€”Twitter has spawned an industry in clever little tools. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
The tendency is to create a proprietary platform for your community, but your audience may dictate using an existing platform, such as MySpace or Facebook. If you're interested in learning how Cece can help your programs, she can be reached at cece.lee[@]gmail[dot]com. ** technorati tags: Virtual events Social media TED SXSW SouthbySouthWest Twitter MySpace Facebook marketing engage community del.icio.us Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. The same goes for social media technology.
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Facebook can even get a person killed. Facebook can also be used by a crime victim to track down an assailant , and it kept this teen out of jail. Is Big Brother watching you? Of course, the news isn't always so grim.
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Welcome to the first best-of-2009 (so far) compilation. Social media continues its rapid growth"—check.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Twitter FAIL! Social Tagging
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? Social Tagging
Evangelizing a Content Marketing Program
than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Use Facebook fan pages to help with SEO? Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook.
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? with Bing.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen.
Definitive Guide to Planning a New Content Initiative
Sharing blog content daily on Facebook, Instagram and Twitter 3. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. target.
Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
JULY 23, 2009
New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. Only 3.6% of respondents in MarketingSherpa's survey said they didn't use Google search advertising at all in the last 12 months; coincidentally, the same percentage of marketers were consistent spenders on Facebook.
Book Review: Blogger -- Beyond the Basics
AUGUST 5, 2009
If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog.
Social Networking or Social Notworking?
JUNE 22, 2009
Develop a business strategy for Facebook. With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. These remind one of the link-baiting SEO is dead articles that pop up periodically. Get it? Isn't that clever?
Social Media Ostriches
APRIL 30, 2009
We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our network blocks access to any website with 'blog' in the URL." "The only place our profiles can appear is on our corporate website. If employees are really determined to waste company time, they'll do so with or without Twitter and Facebook.
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ?
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros. How should you measure the impact of social media? Web 2.0 Social Tagging
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?
Best of 2008: Strategy and Branding, Part 1
JUNE 3, 2009
What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?
Staffing and Launching Your Content Marketing Program
on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why Reputation Management is Critical , Debra Mastaler states, "Online, reputation is everything. Social Tagging
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. Facebook Connects Your Brand Across the Social Web by PR 2.0
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid?
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. Start Twittering.
B2B Marketing Trends for 2016
little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Everything is now measurable.
Book Review: Website Optimization
JANUARY 23, 2009
Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. King's book makes it possible for any business to improve its online performance. Or at least almost any business.