WebMarketCentral

AUGUST 28, 2008

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

Creativity 20

Creativity Paid Search Agency B2B Marketing Advertising Agencies 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

OCTOBER 20, 2009

If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook. Text Coffee to 545454 to get yours”.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

SEPTEMBER 18, 2008

Skype ID and Facebook page: these are used in a quarter of the signatures I looked at. Matthew Balthazor This Senior Marketing Manager at TechWeb added his Twitter link and Facebook profile to a standard email signature. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JANUARY 28, 2009

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JANUARY 30, 2009

Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Everything But Google: Alternative Search Marketing Options: SES San Jose by Search Engine Journal Blogging a session on alternative search marketing outlets at the SES conference, Darrell Long provides bite-sized updates on pay-per-post (boo!),

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 7 Friendster 47 1,454,029 -20.0%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JUNE 3, 2008

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Four additional content areas, just off the top of my head, that Viewzi probably needs to incorporate rather quickly are people search (e.g. all at once); social search (what's being posted about my search topic on Digg, del.icio.us, Mixx etc.);

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Networking At the least, social networking services like LinkedIn , Facebook and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

FEBRUARY 26, 2009

The tendency is to create a proprietary platform for your community, but your audience may dictate using an existing platform, such as MySpace or Facebook. If your event is targeting an audience that doesn't have an existing community or your event is unique enough, then you may be able to create a community.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JANUARY 7, 2008

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Two to three leaders are likely to emerge within each segment of social media, such as tagging/bookmarking (e.g., The leaders will garner high amounts of traffic appealing to a wide market.

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

JANUARY 18, 2008

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

DECEMBER 20, 2007

LinkedIn , Facebook and Wink ) and blogs. This group was also the heaviest consumer of online content in general. Discussion groups and peer-to-peer networks were the most frequently used types of social media, followed closely by social networks (e.g. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

DECEMBER 12, 2007

JR: We have run a few advertising campaigns on Facebook and have had a few press releases. Currently we have been focusing our marketing attention on our new MyTopNetPix application on Facebook , which allows users to add their favorite websites (and corresponding favicons). WMC: How do you market and promote TopNetPix?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

DECEMBER 18, 2007

Get connected on Facebook and LinkedIn. Used properly, social media can be powerful and cost-effective way to build awareness and credibility for your organization. ** technorati tags: social media, B2B communication, Facebook, LinkedIn, discussion forums, ITtoolbox, blogs.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JANUARY 28, 2008

Most entertaining of all is Grehan's view of social networks: "I HATE Facebook! If one more twat invites me to Facebook I'm going round their place with an axe! Wal-Mart has a Facebook profile. Please God, take it away and let me get some work done. Go away and leave me alone. All of you. I have a job to do for crying out loud!

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

OCTOBER 22, 2009

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

MARCH 4, 2009

These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JULY 30, 2009

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook!

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

AUGUST 5, 2009

As the story of Georgia's blog continues, her experiences provide illustrative examples of routine, advanced and just plain cool features like: activating backlinks and trackbacks creating a blogroll adding a Twitter widget replacing a blogger profile with a Facebook badge (very cool) providing PayPal service for e-commerce selecting and building widgets (..)

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

NOVEMBER 23, 2009

PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

DECEMBER 11, 2008

referral visits to your site from Facebook, LinkedIn, StumbleUpon etc.); These effects can be difficult to measure, but are nonetheless very real. Social media participation helps drive business. Part of this effect is easy to measure (e.g.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

NOVEMBER 24, 2008

version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. . #3: The Social Media Email Signature , September 18, 2008 A look at how traditional email signatures have evolved into their Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

DECEMBER 9, 2009

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Top 25 Social Networks by Navel Marketing Brian Critchfield reports on the top social networks ranked by traffic.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JUNE 17, 2009

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.)

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

JULY 13, 2009

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Looking for ideas on how your company could expand its use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 3, 2009

The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 27, 2009

Moderated by Beth Fischer, market research advisor from The TCI Group , panelists include: Mark Palony, marketing manager of SAP Solutions at SoftBrands Jared Roy, president of Risdall Integration Group Tom Pick, author of WebMarketCentral.com and marketing executive at KC Associates, LLC “We’ve all heard about business-to-consumer companies joining (..)

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 23, 2008

As Hansell writes, Friend Connect gives website publishers an easy way to let users log in then link their profiles from other social networks (including Facebook, LinkedIn, Plaxo, Hi5 and Google's Orkut), and "add OpenSocial applications, written by Google and other companies."

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

NOVEMBER 12, 2008

Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Users receive an email notification whenever a new member follows their updates; simultaneously adding dozens or more followers looks like spamming to the Twitter community."

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

SEPTEMBER 4, 2008

MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year). Some of the information here is expected (e.g.

Social Media 20

Social Media Optimization Linkbait Media 20