ViewPoint

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

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Good Reads for B2B Marketing - More CMO/CIO Alliance

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LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. When published, that connection or company would be notified they have been mentioned.

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Is It Really B2B, Or Something Different All Together?

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Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? What is a business-to-business marketer to do with all that? Logistics companies aren't on Twitter.

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A 3 Step Process to Make Social Media Produce Sales

ViewPoint

Blogging, engaging, listening to customers on Facebook or Twitter. ” You're tweeting, blogging, posting updates on Facebook. But "being on Facebook and Twitter" won’t generate leads and convert sales unless you design them to. This is how to generate customer inquiries using social media. Good luck!

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Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. Mobile will eclipse standard browsers by 2013.

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PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

ViewPoint

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Once you have established a relationship with a client, you must maintain the relationship.

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