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SEPTEMBER 26, 2011 Five Ways B2B Marketers Can Get the Most from Facebook
lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. Facebook has about as much in common with LinkedIn as a Hawaiian shirt does with a three-piece suit.
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APRIL 30, 2013 PowerViews with Jamie Turner: Mobile Marketing Leads the Way
Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Stay Tuned
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JANUARY 31, 2013 PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls. Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. Millennial Talent 2.0
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JANUARY 11, 2011 10 Inside Sales Predictions for 2011
Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes. Hunters will go after new business while farmers will cultivate the customer base.
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MARCH 22, 2011 B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. What do you do when you leave that bank? OK, this a consumer example. Improved?
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MAY 8, 2012 Why Engagement Will Not Generate Leads (and what to do about it)
For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? The best way to sell on Facebook is to solve customers’ problems (yes “for free”) in ways that earn trust and ultimately help them navigate their way toward your paid products and services. Today's guest blogger is Jeff Molander. Produce engaging content. It does.
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VIEWPOINT 4 Trends Shaping B2B Marketing in 2011
| WEDNESDAY, FEBRUARY 2, 2011
Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook
page, or have at least peeked at Twitter. How do you foster engagement on Facebook
? Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. Social media = Lots of room for improvement. MORE >>
VIEWPOINT Is It Really B2B, Or Something Different All Together?
| TUESDAY, JANUARY 24, 2012
Then consider the world of social media with its Twitter accounts, Facebook
pages and YouTube videos. Whether it's leveraging connections with industry contacts in a LinkedIn or Facebook
group, blogging and winning search results for terms your ideal customer might be searching for or even connecting with prospective buyers on Twitter, social media can offer you something you didn't have before: A way to connect personally with prospects, and often enough to stay top-of-mind. Jason Falls is an author, speaker and CEO of Social Media Explorer. Logistics companies aren't on Twitter. MORE >>
VIEWPOINT Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
| TUESDAY, DECEMBER 20, 2011
Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook
. This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. MORE >>
VIEWPOINT PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
| WEDNESDAY, MAY 2, 2012
Paul believes the “big four” social media sites—Facebook
, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. Companies are on Facebook
, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. Strategically, what are you trying to accomplish by being on Facebook
?’—they Paul’s Book on Facebook
: Social Marketing to the Business Customer. MORE >>
VIEWPOINT How to Make Social Sell: From Thought Leader to Thought Provoker
| THURSDAY, FEBRUARY 16, 2012
year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook
, blogs and video. Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at firstname.lastname@example.org. These Brands are Making Social Media Sell. What's their secret? MORE >>
- A 3 Step Process to Make Social Media Produce Sales VIEWPOINT | WEDNESDAY, MARCH 2, 2011
- PowerViews with Trip Kucera: Best Practices & Surprising Trends VIEWPOINT | WEDNESDAY, APRIL 18, 2012
- Good Reads for B2B Marketing - More CMO/CIO Alliance VIEWPOINT | FRIDAY, APRIL 12, 2013
- PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right VIEWPOINT | THURSDAY, JULY 12, 2012
- Takeaways from BtoB's NetMarketing Breakfast in Boston VIEWPOINT | FRIDAY, OCTOBER 14, 2011
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- What I learned at Dreamforce 2011 VIEWPOINT | MONDAY, SEPTEMBER 12, 2011
- PowerViews with Ginger Conlon: Trustability & Your Customer's Voice VIEWPOINT | FRIDAY, JUNE 8, 2012
- PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
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