Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

JULY 12, 2021

Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client. Facebook, 2020 ) Tweet this! Animoto, 2020 ) Tweet this! Sprout Social, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

OCTOBER 7, 2019

Facebook Blueprint. If your business is on social media at all, odds are that it’s on Facebook. Take your social game to the next level with Facebook Video Foundations , a free online course that’ll teach you everything you need to know about getting started with video ads on Facebook.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

OCTOBER 7, 2019

Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook. Take your social game to the next level with Facebook Video Foundations , a free online course that’ll teach you everything you need to know about getting started with video ads on Facebook.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

DECEMBER 12, 2017

“People look 5x longer at video than at static content on Facebook and Instagram.” ” – Facebook. Short, promotional videos on social help to drive engagement in other campaigns, programs, and assets. Video Content Campaigns. Video-based content campaigns help to tell a better story.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

OCTOBER 21, 2018

Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Read More Industry News Facebook Admitted That It Was Inflating Video Metrics. What about the voice over?

Multi-Touch Attribution 51

Multi-Touch Attribution Newsletter Multi-Channel Youtube 51

Vidyard

AUGUST 14, 2020

85% of Facebook videos are watched without sound ( Digiday ). Captions increase video view time by 12% ( Facebook ). They’re useful when viewers aren’t able to properly listen to your video, such as when they’re in a noisy environment (say on public transit) or in a setting that needs quiet (for instance, near a sleeping baby).

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

APRIL 24, 2015

Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. Look out YouTube. Let that sink in for a moment. Here’s what I’m thinking: 1.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Vidyard

FEBRUARY 22, 2017

Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. So I think it’s shifting the mindset from a quantity point of view to a quality point of view.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

NOVEMBER 22, 2017

Over 85 percent of videos on Facebook are viewed without sound. Because most Facebook users are on mobile, most people on mobile are in public, and most people in public don’t want to bother others. Just consider the phenomenon of the silent mobile video.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

JUNE 8, 2020

Facebook: /TellyAwards . Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon. . Find The Telly Awards Online: Website: www.TellyAwards.com. Twitter: @TellyAwards . Instagram: @TellyAwards . YouTube: /TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

AUGUST 9, 2017

Facebook’s AI is smart enough to tag your friends in videos and marketing technology startups like Clarifai, Valossa, and IRIS.TV Facebook’s AI is smart enough to tag your friends in videos and marketing technology startups like Clarifai, Valossa, and IRIS.TV But curation by AI does.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Vidyard

JULY 30, 2018

You have Facebook, Slack, and maybe an extranet, but that’s about it online. In our community, we use Zoom to host a weekly hangout and host a Facebook Live show every other week, and every month I push out an email update with a rundown of activities over the last month.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

AUGUST 28, 2017

The major social media and messaging platforms from Facebook to WhatsApp have all launched business support options in anticipation of this shift. Americans now spend five hours per day on mobile phones and one in five of those minutes on Facebook according to TechCrunch.

Service 61

Service Trends Paid Search Agency Gartner 61

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Each day, the average American spends the following amount of time on each social media platform: Facebook: 40 minutes.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

MAY 16, 2021

It’s not just about Big Data; it’s about translating that into the truth.” – @GayleFuguitt , Former Chief of Customer Insight and Innovation, Foursquare ( Tweet this!

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

AUGUST 30, 2016

Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. Shorter for Instagram or maybe mash clips together for Facebook to create a teaser-style video. So play with the big kids — you’re already all set up to do so! Show up more in social feeds.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

AUGUST 7, 2013

Using some markup, you can optimize your videos for maximum visibility and usability in Facebook and Twitter. Facebook By using Facebook’s open-graph markup, your Facebook posts have video thumbnails and some descriptive text. Facebook’s documentation should help you get started.

Video Marketing 57

Video Marketing Optimization Tagging Eye-Tracking 57

Vidyard

JUNE 8, 2020

Find The Telly Awards Online: Website: www.TellyAwards.com Facebook: /TellyAwards Twitter: @TellyAwards Instagram: @TellyAwards YouTube: /TellyAwards The landing page for our 2019 Holiday Video Campaign. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Vidyard

FEBRUARY 12, 2015

Facebook Ads Facebook is a great way to reach customers when they’re socially connecting to what matters to them. Finally, Facebook ads can even be used to target audiences based on what they do on other websites outside of Facebook. Bing Ads work just like Google AdWords, right down to the pay-per-click cost.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

JULY 14, 2015

For your social channels, length plays a big role – the shorter the better, and Facebook has the added bonus of stripping out sound unless a user explicitly clicks play. Facebook and Twitter also strip out CTAs, so try and include a message at the end of your video to get them back to your landing page.

Advertising Channels 51

Advertising Channels Top of Funnel Video Marketing Planning 51

Vidyard

MAY 16, 2021

It’s not just about Big Data; it’s about translating that into the truth.” – @GayleFuguitt , Former Chief of Customer Insight and Innovation, Foursquare ( Tweet this!

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

OCTOBER 18, 2018

Recommended Lengths: Instagram: 15-30 seconds Twitter: 15-60 seconds LinkedIn: 15 seconds-tw0 minutes Facebook: 15 seconds-two minutes Video Pitches Are you pitching a reporter? And while it’s important to keep tweaking your video approach as social algorithms are always changing, here’s what’s working well right now.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

AUGUST 14, 2020

They’re useful when viewers aren’t able to properly listen to your video, such as when they’re in a noisy environment (say on public transit) or in a setting that needs quiet (for instance, near a sleeping baby). This means that the benefits of captions go beyond accessibility.

Video Marketing 65

Video Marketing SEO Guidelines Paid Search Agency 65

Vidyard

FEBRUARY 1, 2019

After the last few big Facebook updates, the big four social platforms are almost exclusively pay-to-play and painfully pricey. Click through rates (CTRs) for display ads have hit at an all-time nadir, at 0.05% —that’s one in 2,000 people. And according to Adweek , it’s possible that bots account for as much as three-quarters of all clicks.

Planning 65

Planning CTR Click Rate Landing Pages 65

Vidyard

MARCH 23, 2021

Total video click-through rate (CTR), also known as the play rate, or view rate, is the total views divided by the number of people who clicked. When calculating your video ROI, remember that not all analytics are created equal.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

APRIL 27, 2017

There’s this video that I go back to when I scroll through Facebook, and I have to stop and watch it to the end. Vidyard was more of an appealing offer, and I’ve learned so much more than I would have in law school so I don’t regret it! What is your favorite video on the internet right now?

Startups 94

Startups Advertising Mediums Video Marketing Education 94

Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

FEBRUARY 1, 2019

After the last few big Facebook updates, the big four social platforms are almost exclusively pay-to-play and painfully pricey. And according to Adweek , it’s possible that bots account for as much as three-quarters of all clicks. It’s also not social media posts.

Planning 76

Planning CTR Click Rate Landing Pages 76

Vidyard

JUNE 21, 2013

Yesterday Facebook announced that Instagram users could now record and share 15 second video clips over Instagram, complete with filters. This new functionality is a direct competition to Twitter’s own video network Vine.

Video Marketing 82

Video Marketing Brand Identity Branding Twitter 82

Vidyard

DECEMBER 22, 2017

Maybe you can partner up with a local coffee shop or restaurant and give away a coupon or gift card to anyone who comments on a photo or likes a post on Facebook. Be sure to make it holiday-themed to keep your staff and audience interested. Have your employees run with the idea and let them have a good time with it.

Product 61

Product Merchandising Social Media Resources 61

Vidyard

FEBRUARY 4, 2020

Social Media: Smaller segments of the webinar are optimal for LinkedIn, YouTube, and Facebook. Landing Pages: If your webinar is part of a larger program such as a product launch or an event, you might live stream it from that program’s landing page to keep everything in the same place. You might also use paid social in the same way.).

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JULY 19, 2018

At any given time we have probably 50 to 60 video requests in our queue. The biggest uptick for us has come in social, and customizing video for social. ” – Rene Lego, Director of Video at SolarWinds What’s the best approach for B2B video creation?

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

JUNE 5, 2014

million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more. The seeding company they hired secured over 35 major blogs and earned 2,400 engagements through YouTube, Facebook and Twitter. Saying Ford’s Fiesta video blogging social campaign worked is an understatement. Not bad right?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51