Tony Zambito

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. We are undergoing the deepest transformation of how and where people work. Working from home, in a mere six months, is becoming the accepted norm in B2B.

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Some, maybe forever.

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3 Not-So-New Social Behaviors of the Digital Buyer Persona

Tony Zambito

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Not sure what to really do with social communities but feeling the pressure to do something, coupons are becoming a prevalent part of social communities like Facebook

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Yes, Facebook usage nearly doubled compared to last year but it still does not have anywhere near the usage levels that traditional channels have when it comes to B2B purchasing. . 

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The Defining Moments in Digital Marketing

Tony Zambito

To be sure, the rise of Twitter and Facebook can be described as defining moments in social media and digital marketing. I believe that a result of this anticipatory ability on the part of several leading organizations will be the creation of new media channels that ultimately may eclipse Twitter and Facebook in the minds of buyers.

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

  While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.    Social Buyer Persona Listening.

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Can Culture Shock Align Sales and Marketing?

Tony Zambito

  Now there is the added challenge of figuring out how to reach customers through sophisticated email, paid search, iPhone, BlackBerry, Facebook, and the new question burning up Twitter today – should we buy promoted tweets!  .  Just a few years ago, sales and marketing were trying to get the web channel aligned.